Brand Tone

Authentic, trustworthy, passionate, friendly, approachable, and proud of its local roots on Vancouver Island.

Brand Values

• •Health and Wellness
• •Ethical Sourcing
• •Sustainability
• •Integrity and Transparency
• •Community and Adventure

Best Practices

• •Always Tell Your Story: Remind your audience that Fuel Your Feat was founded by a mother and son with a passion for adventure and a need for healthy food. This personal narrative builds trust and authenticity.
• •Highlight Your Values in Every Post: Whether it's a mention of an organic ingredient, a shout-out to a local supplier, or a picture of your sustainable packaging, consistently tie your content back to your core values.
• •Use "You" and "We" to Foster Community: Speak directly to your audience as fellow adventurers ("You") and represent the brand as the passionate people behind it ("We"). This creates a personal connection.
• •Be Transparent and Educational: Continue to be open about your business practices, from sourcing to production. Create content that educates your audience on the benefits of your ingredients and the importance of quality nutrition in the outdoors.
• •Show, Don't Just Tell: Use high-quality photos and videos of your meals in real-world, adventurous settings. This visually reinforces your brand's purpose and connects with your target audience on an aspirational level.

Social Perception

A promising, high-quality, niche brand perceived as transparent and mission-driven. Potential customers express interest in the product's quality and ethical sourcing, while acknowledging its premium price point, which the brand addresses by explaining the cost of premium ingredients.

Copy Examples

• •Taste the summit. Our Wholesome and Hearty Breakfast Skillet is more than just a meal; it's the fuel for your next peak. Made with ethically sourced eggs and organic veggies, it's real food for real adventures. Where is your next feat taking you? #FuelYourFeat #AdventureFood #VancouverIsland
• •Stop choosing between healthy and convenient. You deserve adventure food that's as good as a home-cooked meal. We're a mother-son team who started Fuel Your Feat because we were tired of meals full of allergens and additives. Our freeze-dried options are 100% gluten-free, organic, and delicious. Explore our meals and get back to the trail! #OrganicCamping #GlutenFreeHiking #SmallBusinessBC
• •Nourish Your Nature. Handcrafted, freeze-dried meals made with organic ingredients and ethically sourced meats from Vancouver Island. Because what you eat in the backcountry matters.
• •From local farms... to our kitchen... to your adventure. (On-screen text) This is what goes into every Fuel Your Feat meal. Real ingredients for your next adventure. #BackcountryCooking #SupportLocalBC #FreezeDriedMeals
• •Adventure-Ready Meals Are Back in Stock! Hi [Name], ready for your next adventure? We've restocked our most popular meals, like the Bangin' Butter Chicken and Vivacious Vegan Chili. Handcrafted with organic ingredients to fuel your feats, big and small. Order now and get free shipping on orders over $100!