Brand Tone

Confident & Established, Modern & Evolving, Approachable Quality

Brand Values

• •Quality Craftsmanship
• •Sustainability & Responsibility
• •Timeless Style with Modern Relevance
• •Customer Focus
• •Innovation

Best Practices

• •Maintain a confident yet approachable tone by focusing on the brand's heritage and expertise without being overly exclusive.
• •Emphasize sustainability efforts and the use of eco-friendly materials to appeal to environmentally conscious consumers.
• •Highlight the blend of timeless style and modern relevance, showcasing the brand's ability to adapt to current fashion trends.
• •Focus on the quality and craftsmanship of the products, emphasizing durability and long-lasting value.
• •Incorporate customer-centric language by addressing the needs and desires of individuals seeking versatile and functional outerwear.

Social Perception

Respected German brand known for quality and durability, offering fashion-conscious practicality with growing eco-awareness.

Copy Examples

• •Fuchs Schmitt: Outerwear crafted with expertise since 1967, blending timeless design with modern innovation.
• •Discover our 'FutureLove' collection, featuring eco-friendly materials like recycled fabrics and coffee grounds for sustainable style.
• •Experience the perfect balance of fashion and function with our durable, high-quality coats designed for everyday wear and travel.
• •Fuchs Schmitt offers enduring designs that incorporate current fashion trends, ensuring you stay classic and contemporary.
• •We are committed to using high-quality materials and perfect workmanship, ensuring garments are long-lasting companions.