Brand Tone

Friendly, humorous, and empowering

Brand Values

• •Creativity
• •Community
• •Empowerment
• •Fun
• •Helpfulness

Best Practices

• •Maintain a conversational and friendly tone.
• •Focus on clarity and conciseness in all communications.
• •Incorporate humor and wit where appropriate.
• •Emphasize customer empowerment and problem-solving.
• •Use inclusive language to connect with a broad audience.

Social Perception

Perceived as approachable, fun, and helpful, fostering a sense of community and empowerment among customers.

Copy Examples

• •"Tired of boring socks? We've got your feet covered (literally!)."
• •"Our mission: to make your day a little brighter, one quirky product at a time."
• •"Life's too short for dull tools. Get ready to upgrade your DIY game!"
• •"We believe in solving problems with a smile. Let's tackle this together!"
• •"Join our community of awesome humans. Good vibes only!"