Brand Tone

Reassuring, Trust-Inspiring, Solution-Oriented, Value-Driven, Benefit-Oriented, Persuasive, Appreciative

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Security
• •Accessibility & Agility
• •Value/Problem-Solving
• •Originality/Authenticity

Best Practices

• •Consistently use language that highlights security, guarantees, and quality control in all communications.
• •Maintain an enthusiastic and positive voice.
• •Frame product descriptions and marketing messages around how the products solve problems or improve the customer's life.
• •Ensure all customer service interactions and policy communications reflect the commitment to customer satisfaction.
• •Develop a clear brand lexicon and ensure they are used consistently across all written materials.

Social Perception

The brand wants to be perceived as trustworthy, focused on providing value and solutions to customers in Brazil

Copy Examples

• •FATU SHOP - FRETE GRÁTIS PARA TODO BRASIL!
• •Só na FATU a sua satisfação é de FATO!
• •Frete Blindado - 100% secure to all regions of Brazil
• •Pagamento Seguro - installments up to 12x with interest
• •Garantia Incondicional - delivery on time or your money back