Brand Tone

Inspirational, Helpful, Friendly, Quality-Conscious, Enthusiastic

Brand Values

• •Quality
• •Customer Satisfaction
• •Aesthetics & Ambiance
• •Inspiration
• •Reliability
• •Australian Owned

Best Practices

• •Create a Tone of Voice Guide: Document the identified brand tone (inspirational, helpful, friendly, quality-conscious, enthusiastic) with examples of "do's and don'ts" for all writers and marketers.
• •Focus on Benefits and Solutions: Instead of just listing features, highlight how the products enhance a customer's life, solve a problem (e.g., poor outdoor ambiance), or help them achieve a desired feeling or look. (e.g., "Create a cozy nook" vs. "5-meter fairy lights").
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and paint a picture of the experience the lights create (e.g., "warm glow," "magical ambiance," "dazzling display," "inviting radiance").
• •Maintain a Customer-Centric Approach: Address the customer directly ("you," "your"). Anticipate their questions and provide clear, helpful information. Keep the language accessible and avoid overly technical jargon where possible, or explain it simply.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious. Regularly review content across platforms to check for consistency.

Social Perception

Positive for Aesthetics, Reliable for Outdoor Solutions, Good Customer Service (Generally), Mid-to-Premium Quality, Community-Oriented (via UGC)

Copy Examples

• •Transform your backyard into a starlit oasis. Our durable, all-weather festoon lights bring warmth and magic to any evening. ✨ Shop the glow!
• •Illuminate your world with our latest collection! 💡 Discover innovative designs and create unforgettable moments. See what's new – link in bio! #FTLighting #NewCollection #ShineBright
• •Your Dream Ambiance Awaits ✨ Save on Stunning Lights!
• •Brave the elements in style. Our robust outdoor lighting is built to last and designed to inspire. Explore the range.
• •5 Simple Ways to Elevate Your Patio with String Lights. Ready to create an outdoor haven? We’ll show you how to add instant charm and inviting warmth with our versatile string lighting solutions.