Brand Tone

Authoritative, Educational, Respectful, and Meticulous

Brand Values

• •Mastery & Expertise: Dedication to the deep understanding and proficient execution of Shotokan Karate, backed by decades of practice.
• •Clarity & Structure: Providing learning materials that are easy to understand, well-organized, and systematically guide the student.
• •Quality & Precision: Commitment to high standards in both content and presentation of all products.
• •Lifelong Learning & Personal Growth: Encouraging continuous development in karate, viewing it as a path for self-improvement that extends beyond physical technique into daily life and mentality.
• •Respect for Tradition: Upholding the principles and essence of Shotokan Karate.
• •Focus on Essentials: Concentrating on the core elements of karate to build a strong foundation.

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Explain concepts thoroughly but concisely. Avoid jargon where possible, or explain it when necessary. The goal is to educate effectively.
• •Emphasize Expertise and Experience: Subtly weave in Fiore Tartaglia's credentials and decades of experience to reinforce authority and trustworthiness. Phrases like "Drawing from over 50 years of practice..." can be effective.
• •Maintain a Respectful and Formal Tone: Address the audience with respect, acknowledging their dedication to learning Karate. Avoid overly casual language, slang, or humor that might undermine the seriousness and tradition of the art.
• •Focus on Value and Depth: Highlight how the products offer more than just superficial instruction. Emphasize the depth of knowledge, the focus on essentials, and the potential for personal growth and a deeper understanding of Karate.
• •Ensure Visual and Textual Consistency: The meticulous nature of the brand should be reflected in error-free copy and high-quality visual presentation across all platforms. This reinforces the commitment to quality and precision.

Social Perception

FT-KARATE and Fiore Tartaglia are perceived as a highly credible and valuable resource for Shotokan Karate practitioners.

Copy Examples

• •Headline: Master the Essence of Shotokan. Decades of Experience, Distilled for Your Journey. Body: Unlock the true depth of Shotokan Karate with FT-KARATE. Fiore Tartaglia, 7th Dan, shares over 50 years of dedicated practice through meticulously crafted books, videos, and digital tools. Achieve precision, clarity, and profound understanding in every technique.
• •Headline: Beyond Technique: Karate as a Way of Life. Body: FT-KARATE guides you to integrate the discipline and wisdom of Karate into your daily existence. Our resources, rooted in tradition and focused on personal growth, help you cultivate not just skill, but a stronger mind and spirit. Explore the path to holistic mastery.
• •Headline: Precision in Every Movement. Clarity in Every Explanation. Body: Experience unparalleled instructional quality with FT-KARATE. Leveraging Fiore Tartaglia's expertise as both a seasoned karateka and a professional graphic designer, our materials offer crystal-clear visuals and precise guidance to elevate your practice, from fundamental stances to advanced kata.
• •Headline: Your Definitive Guide from White Belt to Black Belt and Beyond. Body: Whether you are beginning your Karate journey or seeking to deepen your advanced knowledge, FT-KARATE provides the structured, high-quality resources you need. Build a rock-solid foundation and continuously refine your art with materials designed for dedicated practitioners.
• •Headline: The FT-KARATE Standard: Uncompromising Quality for Serious Karateka. Body: We believe in offering nothing but the best. Every FT-KARATE product is a testament to our commitment to excellence—detailed, accurate, and created with profound respect for the art of Shotokan Karate. Invest in your development with resources you can trust.