Brand Tone

Professional & Authoritative, Educational & Informative, Supportive & Community-Focused, Innovative & Pioneering, Trustworthy & Reputable

Brand Values

• •Quality
• •Expertise & Experience
• •Safety & Standards
• •Innovation
• •Education & Empowerment
• •Support
• •Professionalism

Best Practices

• •Prioritize Expertise and Accuracy: Ensure all content, especially educational material and product descriptions, is factually correct, clearly written, and reflects deep industry knowledge. Avoid overly casual language when discussing technical aspects.
• •Emphasize Support and Community: When addressing students or professionals, use an encouraging and supportive tone. Highlight the ongoing support, mentorship, and community aspects of the brand.
• •Maintain Professionalism Across Platforms: While the style might adapt slightly (e.g., more visual on Instagram), the underlying professionalism, authority, and trustworthiness should remain consistent across the website, social media, and email communications.
• •Showcase Innovation and Leadership: Regularly share updates on new techniques, products, research, and industry involvement to reinforce the brand's pioneering spirit.
• •Use Clear, Confident, and Positive Language: The copy should inspire confidence in the brand's offerings and the potential for student/client success. Avoid jargon where possible or explain it clearly for a broader professional audience. Focus on the benefits and quality FTG provides.

Social Perception

Industry Leader, High-Quality Training Provider, Trusted Supplier, Award-Winning, Supportive Partner

Copy Examples

• •Headline for Training Brochure: Master the Art of Micropigmentation: Advanced Training with the UK's Pioneers. Elevate Your Skills with Finishing Touches Group.
• •Social Media Post (Instagram - Showcasing Student Work): Witness the transformation! ✨ Another talented FTG graduate creating stunning, natural-looking brows. We're dedicated to empowering artists with the skills and confidence to excel. #FTGSuccess #MicropigmentationExperts #ProudTrainers
• •Product Description (for a new pigment line on ftg-shop.myshopify.com): Introducing the ChromaBlend Series: Expertly formulated for vibrant, lasting results and superior safety. Developed through rigorous research, these pigments offer unparalleled consistency for the discerning micropigmentation professional. Trust FTG for innovation and quality.
• •Email to Prospective Students: Ready to advance your career in aesthetics? Discover why Finishing Touches Group has been the trusted choice for micropigmentation training since 1996. Our expert-led courses and ongoing support provide the foundation for your success. Learn more and enroll today.
• •LinkedIn Company Update: Finishing Touches Group is proud to announce our latest contribution to industry standards: [mention a new initiative or research paper]. We remain committed to advancing the field of medical and cosmetic tattooing through innovation and education. #MedicalTattooing #IndustryLeadership #InnovationInAesthetics