Brand Tone

Passionate, expert, rebellious, creative, and aspirational, blending a genuine love for motorcycles with technical confidence and a desire to forge unique, personal legends.

Brand Values

• •Uniqueness
• •Passion
• •Quality and Craftsmanship
• •Collaboration
• •Innovation

Best Practices

• •Lead with Passion, Support with Expertise: Always start with the "why"—the passion, the myth, the art. Follow up with the "how"—the technical details, the quality materials, the expert craftsmanship. This balances the emotional and rational aspects of the brand.
• •Use the "Myth" Framework: Consistently use words like "myth," "legend," "icon," and "unique" to reinforce the core value of individuality. Frame every project and product as a step toward creating a personal legend for the customer.
• •Embrace the "Two Brothers" Narrative: The story of the founding brothers ("The Devil and Holy Water") is a powerful and memorable differentiator. Use it to explain the brand's creative energy and its blend of opposing forces—art and engineering, heritage and innovation.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) that showcase the intricate details and flawless finish of the bikes. Let the craftsmanship speak for itself, with copy that adds context and emotion rather than just describing what is visible.
• •Highlight Collaboration: In testimonials, project showcases, and social media content, always emphasize the collaborative journey with the client. Use phrases like "in partnership with," "built together," and "realizing a client's vision" to reinforce the brand's customer-centric approach.

Social Perception

Perceived as respected innovators, master artisans of quality, client-centric partners, and industry trendsetters, particularly within the high-end custom motorcycle community, known for their innovative use of technology and complex, high-quality builds.

Copy Examples

• •Instagram Post - They said it was just a machine. We saw a legend waiting to be born. Forged from carbon fiber, sculpted by CNC, and born from a shared passion. This isn't just a bike; it's a myth made real. Your myth is next. #FTGMotoMilano #CreateYourOwnMyth #CustomMotorcycle
• •Website 'About Us' Section - Headline: 'Fueled by Friction. Perfected by Passion.' Body: 'FTG Moto was born from two brothers—opposite in every way, united by one belief: a motorcycle should be a masterpiece. Our studio is where their creative friction sparks into life, transforming ordinary metal into something extraordinary. With over a decade of expertise and a rebellious spirit, we don't just customize bikes; we collaborate with you to build your personal icon.'
• •Facebook Ad - Headline: 'Stop Dreaming. Start Building.' Body: 'Your ideal bike doesn't exist on a showroom floor. It exists in your imagination. At FTG Moto Milano, we are the artisans who bring that vision to life. Through a one-on-one design process, we merge your ideas with our award-winning craftsmanship to build the one-of-one bike you were meant to ride. Let's create your myth.' Call to Action: 'Book a Consultation.'
• •Product Description - Headline: 'Unleash the Voice of Your Dragster.' Body: 'The stock sound is a whisper. Your Italjet Dragster deserves a roar. Developed in partnership with the racing experts at HP Corse, this exhaust is more than a part—it's an upgrade in performance, presence, and pure aggression. Lighter, louder, and engineered for the urban superbike. Wake up the soul of your machine.'
• •YouTube Video Description - Title: 'FROM STOCK TO STUNNING: Building the 'Bacchus' Myth | FTG Moto Milano' Description: 'Witness the transformation. From a simple idea exchanged with our client to a rolling work of art. This is the FTG Moto process: a symphony of design, 3D-printed prototyping, and precision engineering. Every piece is a choice, every detail a statement. This is how a myth is made. Learn more about our process at [website link].'