Brand Tone

Youthful, trendy, aspirational, informal, positive, and commercially focused on style and self-expression.

Brand Values

• •Accessibility
• •Affordability
• •Style Diversity
• •Customer Satisfaction

Best Practices

• •Embrace the "Trendy Best Friend" Persona: Write copy as if you're a fashion-forward friend giving great advice. Use informal language, emojis, and a positive, encouraging tone.
• •Lead with Lifestyle, Support with Product: Instead of just describing an item, describe the feeling or occasion it's perfect for. Sell the experience ("That weekend feeling...") before you sell the dress.
• •Be Consistent Across Platforms, but Adapt the Format: While the core tone should remain the same, the delivery should be tailored to each platform. Use more conversational and trendy language on TikTok, and be more direct and informational on Facebook.
• •Incorporate User-Generated Content (UGC): Actively encourage customers to share photos of their purchases using a specific hashtag. Reposting UGC reinforces a sense of community and provides social proof, which is currently lacking.
• •Address the Shipping Times Proactively and Positively: Given the long shipping times, it's crucial to manage customer expectations. Frame it positively in the confirmation email, e.g., "Good things are on their way! Your FTF Market order is being prepared and will be with you in 2-3 weeks." This transparency can build trust and mitigate potential frustration.

Social Perception

Low public profile due to absence of independent reviews, potential customer service concerns related to long shipping times and lack of public feedback channels, but an engaged, albeit niche, following on platforms like TikTok.

Copy Examples

• •That weekend feeling, bottled up in a dress. ✨ Our new collection of sun-dresses has just landed, ready for your next adventure. Tap to shop and find your perfect match. #FTFMarketUK #SummerStyle #OOTD
• •One jacket, three vibes. 💅 Which look are you rocking? Let us know in the comments! #StyleHacks #FitCheck #FTFMarket
• •Tired of the same old styles? Refresh your look without breaking the bank. FTF Market offers the latest trends in fashion, beauty, and home at prices you'll love. Shop now for free UK delivery on orders over £100.
• •Subject: Your Student Loan Will Thank You 🙏 Hey [Name], get ready for the new term with looks that are 100% on-trend and on-budget. From comfy loungewear for late-night study sessions to standout outfits for a night out, we've got you covered. Shop the edit.
• •Elevate Your Style. Not Your Spending. Discover high-quality, budget-friendly fashion and elevate your style with ease.