Brand Tone

Authoritative and Expert, Passionate and Enthusiastic, Innovative and Cutting-Edge, Community-Focused and Supportive, Direct and Confident

Brand Values

• •Innovation and Excellence
• •Customer Focus
• •Integrity and Transparency
• •Quality and Reliability
• •Passion for Automotive Technology
• •Empowerment
• •Community

Best Practices

• •Speak the Language of Performance: Use terminology that resonates with motorsports enthusiasts (e.g., 'horsepower,' 'torque,' 'boost,' 'data logging,' 'milliseconds').
• •Highlight Innovation and Technology: Emphasize cutting-edge features, research and development, and how FuelTech products are pushing the boundaries of engine performance.
• •Show, Don't Just Tell, with Passion: Convey genuine enthusiasm for motorsports. Use dynamic language and vivid descriptions that evoke the excitement of racing and high-performance driving.
• •Be Confident and Authoritative, Backed by Data: Present information clearly and directly. Reference records, wins, and technical capabilities to substantiate claims of superiority.
• •Foster Community and Support: While highlighting product excellence, also emphasize the support, resources, and community FuelTech offers to help users achieve their goals. Use calls to action that invite engagement and learning.

Social Perception

High-Performance Standard, User-Friendly (for the initiated), Innovative, Good Customer Support, Brazilian Powerhouse with Global Reach

Copy Examples

• •Headline: Unleash Your Engine's True Potential. Body: Stop guessing, start dominating. FuelTech's advanced ECU technology gives you the ultimate control to extract maximum power and precision. #FuelTechEverywhere
• •Headline: Innovation That Wins. Performance That Proves It. Body: From the drag strip to the open water, champions trust FuelTech. Our relentless pursuit of cutting-edge solutions means you get an unfair advantage. What will you conquer?
• •Headline: More Than an ECU. It's the Heartbeat of Your Build. Body: FuelTech integrates seamlessly, providing critical data and ultimate control, all through an intuitive interface. Power, precision, and passion in one package.
• •Headline: The Track is Calling. Answer with FuelTech Power. Body: Don't let stock limitations hold you back. FuelTech ECUs are engineered for extreme performance and reliability, giving you the confidence to push harder and go faster.
• •Headline: Join the FuelTech Revolution. Body: Experience the difference that industry-leading engine management makes. With robust features, intuitive software, and dedicated support, we're here to fuel your passion and your victories.