Brand Tone

Traditional & Authentic, Trustworthy & Quality-Conscious, Convenient & Modern (in packaging), Homely & Nostalgic, Professional (B2B communication on LinkedIn)

Brand Values

• •Heritage: Preserving and promoting traditional Indian culinary traditions.
• •Quality: Commitment to using premium ingredients and maintaining high production standards.
• •Authenticity: Offering genuine, traditional tastes.
• •Customer Convenience: Providing products in practical, easy-to-use packaging like portion packs.
• •Trust & Reliability: Building on a long history and consistent quality.
• •Hygiene: Ensuring safe and clean manufacturing processes.

Best Practices

• •Emphasize Heritage & Authenticity: Consistently weave in the brand's long history (since 1943) and its commitment to traditional recipes and authentic Indian flavors. Use words like "traditional," "authentic," "heritage," "generations," "homemade taste."
• •Highlight Quality and Freshness: Use descriptive language that speaks to the quality of ingredients and the care taken in preparation. Terms like "finest ingredients," "fresh vegetables," "handcrafted," "hygienically prepared" reinforce this.
• •Showcase Convenience (especially for portion packs): Clearly communicate the benefits of the portion packs – ideal for travel, tiffins, controlled servings, and reducing waste. Use phrases like "perfect for on-the-go," "your travel companion," "convenient single-serve."
• •Maintain a Warm & Nostalgic Feel (for B2C): Connect with consumers by evoking emotions related to home-cooked food and cherished traditions. "Taste of home," "like grandmother used to make" (if applicable and true), "comfort food companion."
• •Adapt Tone for Audience (B2C vs. B2B): While core values remain, adjust the tone for different platforms. For consumers (website, general social media), be more evocative and flavour-focused. For B2B (LinkedIn, corporate communications), be more professional, highlighting reliability, certifications, and capacity.

Social Perception

Generally viewed as a provider of tasty, authentic Indian pickles. Customers appreciate the traditional flavors and the quality of ingredients. The "Chotu Packs" or portion packs are highly praised for their practicality, especially for travel, office lunches, and single servings. The long history of SR's Pickle and Merryfood contributes to a perception of a well-established and trustworthy brand, particularly in the institutional supply sector. Some customers on e-commerce platforms have found certain products to be too salty or a bit pricey for the quantity. Their long-standing service to airlines and hotels positions them as a reliable supplier in the B2B market.

Copy Examples

• •SR's Pickle: Generations of Flavor, Packed for Today. Since 1943, we've been bottling the authentic taste of India. Our traditional recipes, crafted with the finest ingredients, now come in convenient portion packs. Experience the taste of home, wherever you go. SR's Pickle – Your spoonful of tradition.
• •Unlock the secret to a perfect meal! SR's Pickles bring you the authentic, tangy goodness that generations have loved. Made with love, passion, and the freshest ingredients. What's your favorite meal to pair with our pickles? #SRsPickle #TasteOfTradition #IndianFlavours #AuthenticGoodness
• •Your travel companion for flavourful meals! SR's Mixed Veg Pickle Chotu Pack offers that beloved homemade taste in a convenient, single-serve pack. A perfect blend of fresh vegetables and aromatic spices, ensuring quality and authentic taste in every bite. No artificial colours or flavours. Just pure, traditional goodness.
• •Delivering Authentic Indian Flavours to the World. Merryfood SR's Pickle has been a trusted partner for leading airlines, hotels, and caterers for decades, specializing in high-quality pickle portion packs. Our ISO certified facilities ensure hygiene and consistency, bringing the taste of Indian tradition to your esteemed clientele. #SRPickle #Merryfood #B2BFoodSupply #PortionPacks #AuthenticIndianFlavours
• •SR's Pickle: Authentic Taste. Modern Convenience. Taste the Tradition.