Brand Tone

Enthusiast-focused and Knowledgeable, Performance-Oriented, Direct and Informative, Community-Engaged, Confident and Established

Brand Values

• •Quality and Performance
• •Customer Service
• •Expertise and Innovation
• •Specialization
• •Integrity

Best Practices

• •Speak the Enthusiast's Language: Use terminology that resonates with car enthusiasts (e.g., "dyno-proven," "throttle response," "cat-back," "short throw") but ensure clarity for those less familiar.
• •Focus on Performance Benefits: Clearly articulate how each product enhances the vehicle's performance, feel, or sound. Quantify where possible (e.g., "measurable power gains," "customizable throw reduction").
• •Maintain a Confident & Knowledgeable Voice: Write with authority, stemming from genuine expertise in Ford performance. Avoid overly casual or slang-filled language, maintaining a professional yet approachable enthusiast tone.
• •Be Direct and Transparent: Get straight to the point about product features and benefits. If there are specific requirements or compatibilities, state them clearly. Avoid hype and stick to provable claims.
• •Show, Don't Just Tell: Incorporate technical details, development insights (like in-house dyno testing), and high-quality product imagery/videos to reinforce expertise and product quality.

Social Perception

Trusted Specialist, High-Quality Products, Good Value (Generally), Responsive Customer Support, Enthusiast Community Member, Positive Reputation

Copy Examples

• •Headline: Unleash Your ST's True Potential. Body: Engineered in-house and dyno-proven, our FSWERKS performance exhaust for the Focus ST delivers a throaty growl and measurable power gains you'll feel. Experience the FSWERKS difference.
• •Headline: Precision Shifting, Redefined. Body: Tired of sloppy shifts? The FSWERKS Adjustable Short Shift Kit for your Fiesta ST offers crisp, precise gear changes with customizable throw reduction. Built for drivers, by drivers.
• •Headline: Dial In Your Drive. Body: Our FSWERKS ECU tunes are meticulously developed on our in-house dyno to safely optimize power, torque, and drivability for your Ford. Choose your octane, feel the difference.
• •Headline: Maximum Airflow, Maximum Horsepower. Body: The FSWERKS Cool-Flo Air Intake System is engineered for superior filtration and increased airflow, unlocking hidden power and a more aggressive engine note for your Mustang EcoBoost.
• •Headline: Corner with Confidence. Body: Reduce chassis flex and improve handling dynamics with FSWERKS Stress Bars. Designed specifically for your Ford Focus, these bars provide a more connected and responsive driving experience.