Brand Tone

Elegant & Sophisticated, Respectful of Heritage & Traditional, Artistic & Evocative, Authentic & Unpretentious, Passionate & Knowledgeable

Brand Values

• •Heritage & Enduring Legacy
• •Quality & Craftsmanship
• •Florentine Identity & Artistry
• •A Journey into Beauty
• •Tradition Meets Innovation
• •Sustainability

Best Practices

• •Embrace Storytelling: Consistently weave the brand's rich history and Florentine heritage into all communications. Every product, post, or description should echo the journey into beauty that began in 1561.
• •Maintain an Elegant and Refined Voice: Use sophisticated yet accessible language. Avoid overly casual slang or trends that don't align with the brand's timeless image. Descriptions should be evocative and sensory.
• •Highlight Authenticity and Craftsmanship: Emphasize the quality of ingredients, the blend of traditional methods with modern expertise, and the Made in Italy aspect. Show the human touch and passion behind the products where possible.
• •Visual Consistency is Key: Ensure all visuals (photography, videography, website design, social media graphics) reflect the brand's elegant, artistic, and historically rich identity. This supports the sophisticated tone of the copy.
• •Engage with Grace: When interacting with customers online (comments, messages, reviews), maintain a polite, respectful, and knowledgeable tone that reflects the brand's esteemed position and appreciation for its clientele.

Social Perception

Respected Niche Perfumery, Authenticity and Superior Quality, Understated Elegance & Timelessness, Evocative Storytelling, Positive Olfactory Experiences, Appreciation for Heritage

Copy Examples

• •Headline: Experience Florence, Bottled. Since 1561. Body: Discover scents born from centuries of Florentine artistry. Farmacia SS. Annunziata dal 1561 – a journey into beauty, crafted for the modern connoisseur.
• •Headline: The Soul of an Artisan. The Heart of a Perfume. Body: Each drop of our fragrance is a testament to tradition, quality, and the timeless allure of Italian craftsmanship. Unveil your signature.
• •Headline: More Than Perfume. It's a Legacy. Body: From an ancient Florentine apothecary to your skin. Wear a story that began in 1561 and continues with you.
• •Headline: Where Heritage Meets Olfactory Art. Body: Inspired by the rich tapestry of Florence, our parfums and cosmetic creations are a blend of the finest natural ingredients and innovative formulations. Indulge in authentic Italian luxury.
• •Headline: Sculpted by Time, Perfected for You. Body: Like the art that surrounds our Florentine bottega, our fragrances are meticulously crafted. Experience the enduring essence of Farmacia SS. Annunziata dal 1561.