Brand Tone

Friendly, Approachable, and Empowering

Brand Values

• •Self-Expression and Individuality
• •Inclusivity
• •Accessibility and Convenience
• •Customer-Centric Service

Best Practices

• •Always Speak to a Friend: Write copy as if you're talking to a stylish, trusted friend. Use a warm, conversational, and approachable tone. Avoid overly corporate or stiff language.
• •Focus on Empowerment: Frame product benefits around how they make the customer feel confident, powerful, unique, and ready to take on the world. The clothes are not just items, but tools for self-expression.
• •Maintain a Consistent Voice, Adapt the Tone: While the core brand voice should remain friendly and empowering, the tone can shift slightly depending on the platform. For instance, be more playful and casual on Instagram Reels, slightly more descriptive in email newsletters, and clear and benefit-driven on product pages.
• •Engage with Your Community: Use questions in social media captions to encourage interaction. Actively respond to comments and DMs to reinforce the brand’s customer-centric and approachable values.
• •Create a Simple Style Guide: Develop a short document outlining key brand voice words (e.g., "empowering," "friendly," "effortless"), common phrases to use, and things to avoid. This ensures that anyone writing for the brand can maintain consistency.

Social Perception

Generally positive, with customers often praising unique and stylish clothing options. Seen as a "go-to" for fun and stylish outfits, known for quality clothes and supportive customer service. Associated with other online boutiques in a competitive, growing market segment.

Copy Examples

• •Stop traffic. Start conversations. Our new dress collection is here to help you do both. Find the piece that tells your story. #FshnsToGo #DressToExpress
• •Your 9-to-5 just got a style upgrade. Go from boardroom-ready to happy-hour-chic without missing a beat. Shop our new workwear collection and own your confidence. #StyleOnTheGo
• •Fashion is a mindset, not a size. Our Curvy Collection is designed to celebrate you. Powerful, beautiful, and unapologetically you. #InclusivityInStyle
• •Hey, style-setter! We miss you. Here’s a little something to help you find your next favorite outfit. Use code STYLE15 for 15% off your next order. Let’s make some fashion magic! #FshnsToGo
• •More than just a basic. This is your canvas. The start of a great outfit and an even better day. Made from the softest cotton, it’s designed for comfort, confidence, and whatever life throws your way.