Brand Tone

Expert, authoritative, professional, reliable, caring, and passionate, reflecting a deep commitment to equine well-being.

Brand Values

• •Animal Health & Wellbeing
• •Expertise and Quality
• •Exceptional Customer Service
• •Reliability and Trust
• •Innovation

Best Practices

• •Lead with Expertise: Always ground your copy in knowledge and science. Use phrases like "Scientifically formulated," "Veterinarian-approved," and "Developed by experts" to reinforce your authority.
• •Prioritize the Animal's Wellbeing: Frame the benefit of every product in terms of how it improves a horse's health, comfort, or performance. The horse is the hero of the story; the product is its tool.
• •Speak the Language of Professionals: Use clear, correct terminology that resonates with veterinarians, yard managers, and serious equestrians, but ensure it remains accessible to passionate horse owners.
• •Reinforce Trust and Reliability: Consistently mention key trust signals in your copy where appropriate, such as "50 years of experience," "Next-day delivery," and the "Royal Warrant." This builds confidence with every interaction.
• •Maintain a Supportive, Professional Tone: Your voice should be that of a trusted advisor. Be helpful, clear, and confident. In customer service and community management, ensure the tone is always friendly, supportive, and solution-oriented.

Social Perception

Farm & Stable is overwhelmingly perceived as a highly reputable, reliable, and knowledgeable supplier in the equestrian and veterinary fields. Customers trust the quality of products, speed of delivery, and praise the excellent, friendly customer service. The Royal Warrant significantly reinforces its perception as a premium, trustworthy, and high-quality establishment.

Copy Examples

• •Fuel their potential from the inside out. Our new Hestevard [Supplement Name] is scientifically formulated to support joint health and recovery, because we believe every horse deserves to feel its best. Backed by experts, trusted by professionals. #EnhancingEquineWellbeing #FarmAndStable #EquineHealth #HorseCare
• •Expert-Approved Solutions | Your Next Day Delivery Awaits
• •50 Years of Expertise in Every Order. The UK's Trusted Partner in Animal Health.
• •Engineered for the demands of a professional yard, this isn't just a bucket—it's peace of mind. Built from high-impact, shatterproof polymer, it’s a small investment in long-lasting reliability. Because the right equipment matters.
• •Your Yard Runs on Reliability. So Do We. Don't let supply chain issues slow you down. Farm & Stable offers next-day delivery on thousands of veterinary-grade products and yard essentials. With 50 years of experience and a Royal Warrant for quality, we are the trusted partner for professionals. Order by 4pm for next-day dispatch. [Shop Now]