Brand Tone

Knowledgeable & Authoritative, Inspiring & Encouraging, Passionate & Enthusiastic, Friendly & Approachable, Traditional & Established

Brand Values

• •Quality
• •Variety & Comprehensiveness
• •Expertise & Knowledge Sharing
• •Creativity & Inspiration
• •Tradition & Reliability
• •Customer Focus

Best Practices

• •Educate and Empower: Always aim to provide value beyond just selling. Share knowledge, tips, and insights that help artists grow. This reinforces the "knowledgeable" and "inspiring" aspects of the tone.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language, vivid descriptions of colors and textures, and storytelling (e.g., history of a brand, an artist's journey) to convey genuine passion for art.
• •Maintain Authority with Clarity: While being friendly, ensure technical information is accurate and clearly explained. This builds trust and reinforces expertise. Use precise terminology where appropriate but explain it if the audience is broad.
• •Speak to the Artist's Aspiration: Connect with the artist's desire to create, improve, and express themselves. Frame products as tools that enable their vision and journey.
• •Bridge Tradition with Modernity: Acknowledge the rich history and tradition of art and the store itself, while also embracing new trends, materials, and digital platforms like TikTok to stay relevant and approachable.

Social Perception

Trusted Resource, Go-To Store for Variety, Educational Hub, Community-Oriented, Aspirational

Copy Examples

• •Instagram Post (New Product): "Unleash your vision with the new [Product Name] collection. Crafted for brilliance, designed for your masterpiece. Explore vibrant pigments and exceptional quality that artists have trusted for generations. What will you create? #FrutoDeArte #ArtSupplies #NewInArt #CreateWithPassion"
• •Facebook Ad (General): "For over 35 years, Fruto de Arte has been the heart of Brazilian creativity. From your first sketch to your professional gallery piece, find every material, every color, every tool you need to bring your art to life. Visit frutodearte.com.br – your trusted partner in art. #ArteBrasileira #MaterialArtistico #FrutoDeArteInspira"
• •TikTok Video Intro (Quick Tip): "Struggling with [common art challenge]? Here’s a Fruto de Arte pro tip in 30 seconds! Grab your [specific tool/material] and let's make magic. #ArtHack #ArtTutorial #FrutoDeArteTips #ArtistLife"
• •YouTube Video Description (Tutorial): "Dive deep into the world of [Art Technique] with us! In this detailed tutorial, our expert [Name/Artist] guides you through selecting the right [materials, e.g., brushes, paints] from Fruto de Arte and mastering the essential steps. Perfect for both aspiring and seasoned artists looking to refine their skills. Find all featured materials here: [Link to website category]. #ArtEducation #LearnToPaint #FrutoDeArteEnsina"
• •Website Banner (Homepage): "Fruto de Arte: Over 10,000 ways to express yourself. Discover premium art supplies, expert advice, and the inspiration to create, all in one place. Fueling Brazilian art for over three decades. Shop Now & Create Boldly!"