Brand Tone

Authentic, Passionate, Friendly, Educational, and Quality-focused

Brand Values

• •Quality
• •Natural & Healthy Living
• •Direct Sourcing (Farm-to-Table)
• •Customer Satisfaction
• •Sustainability
• •Tradition & Expertise

Best Practices

• •Emphasize the farm-to-table approach in all communications.
• •Highlight the freshness and quality of the produce.
• •Use authentic visuals showcasing the farm and the people behind the brand.
• •Incorporate educational content about the benefits and uses of fruits.
• •Maintain a friendly and approachable tone in customer interactions.

Social Perception

Frutamare is perceived as a trusted source of high-quality, fresh Spanish produce with a strong commitment to customer satisfaction and a genuine connection with its community.

Copy Examples

• •"Picked fresh from our Valencian orchards and delivered to your door in less than 24 hours! Taste the difference!"
• •"We're not just a store, we're farmers! See our family's dedication to bringing you the best citrus fruits."
• •"Discover the amazing health benefits of our seasonal fruits! Recipes and tips included."
• •"Have questions? Our team is here to help! Contact us via WhatsApp for a personalized experience."
• •"From our farm to your table: Experience the true taste of Spain with Frutamare."