Tono de Marca

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Supportive, Community-Oriented, Playful and Cheerful

Valores de Marca

• •Quality: Offering high-quality fabrics and haberdashery.
• •Customer Satisfaction: Strong emphasis on excellent customer service.
• •Passion for Craft: Stemming from a family love of sewing, they aim to share this passion.
• •Inspiration and Creativity: Providing a wide range of materials to spark creativity.
• •Value: Striving to offer good products at competitive prices.
• •Community: Fostering a sense of connection with their customers.
• •Accessibility: Being a reliable source for a wide variety of sewing needs, including hard-to-find items.

Mejores Prácticas

• •Embrace Enthusiasm Genuinely: Use exclamation points judiciously but effectively. Let your passion for the products and the craft shine through in your wording (e.g., "gorgeous," "amazing," "lovely," "fabulous").
• •Keep it Friendly and Conversational: Write as if you're talking to a fellow sewing enthusiast. Use contractions, ask questions, and adopt an approachable, slightly informal style. Avoid overly technical or stiff language.
• •Focus on the "Maker" and Their Creativity: Frame your products as tools for your customers' imagination and projects. Highlight the possibilities and the joy of creating.
• •Incorporate "Frumble" Specific Language: Continue using established brand phrases like "Frumble Love," "Haberdashery Heaven," "Fabric Wonderland," and "Happy Mail" to reinforce brand identity.
• •Be Visually and Emotionally Evocative: Use descriptive adjectives that appeal to the senses and emotions associated with crafting (e.g., "soft," "vibrant," "cosy," "inspiring," "delightful"). Pair copy with high-quality, inspiring images.

Percepción Social

Positive Reputation: Widely perceived as a reliable and reputable supplier. Go-To for Specific Needs: Recognized for their extensive range, especially for licensed fabrics, unique haberdashery, and designer cottons. Trusted Family Business: The family-run aspect seems to contribute to their approachable and customer-focused image. Engaging and Appreciated: Their social media presence is well-received.

Ejemplos de Copy

• •Instagram Post (New Fabric Arrival): ✨ Prepare for a serious case of fabric fondness! 😍 Our NEW [Fabric Collection Name] has just landed, and it's a technicolor dream! 🌈 Bursting with vibrant prints and the quality you adore, these beauties are just waiting to be transformed by your magical hands. What will you create first? Show us your makes using #FrumbleFabrics! P.S. Did someone say 'Haberdashery Heaven'? 😉
• •Facebook Ad (Haberdashery Focus): Zip-a-dee-doo-dah, zip-a-dee-ay! 🧵 From the snappiest snaps to the most dazzling zips, Frumble Fabrics is your happy place for all those essential (and super fun!) haberdashery bits. Got a project in mind? We've got the perfect finishing touch! Reliable, quality supplies delivered with a sprinkle of Frumble love. Shop now and let's get making! [Link to Haberdashery]
• •Website Banner (General Promotion): Your Next Sewing Adventure Starts Here! Dive into a wonderland of beautiful fabrics and delightful haberdashery. Quality supplies, friendly service, and a dash of creative sparkle in every order. What will you discover today at Frumble? ✨
• •Email Newsletter Snippet (Community Feature): Look What You Made! 🤩 We're absolutely blown away by [Customer Name]'s incredible [Project Type] using our [Fabric Name]! Isn't it stunning? We LOVE seeing your Frumble makes – it’s what gets us buzzing in the Frumble studio! Keep sharing your masterpieces with us using #FrumbleLove for a chance to be featured. Happy Sewing, Frumble Friends!
• •Product Description (Challenging/Unique Item): Ever felt a bit puzzled by [Product Name]? 🤔 Fret no more, creative champs! Our [Product Name] is not only top-notch quality, but we're here to help you conquer it! Perfect for [Use Case 1] or adding that professional flair to [Use Case 2]. Check out our latest blog post for tips and tricks [Link to Blog]. Let's make something amazing together!