Brand Tone

professional, reliable, and customer-focused

Brand Values

• •Quality
• •Value & Competitive Pricing
• •Reliability & Performance
• •Customer Service & Support
• •Expertise & Range
• •Efficiency

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products, ensure all copy is clear, precise, and uses correct terminology. Avoid jargon where possible, or explain it if necessary for the target audience. Focus on the benefits of the technical specifications (e.g., "ensuring stable connections" rather than just listing a cable category).
• •Emphasize Reliability and Quality: Consistently use words that reinforce dependability, durability, and high performance (e.g., "robust," "high-grade," "long-lasting," "verified," "tested"). Back these claims up with specifics like "full copper conductors" or "50-micron gold-plated connectors."
• •Maintain a Customer-Centric Approach: Frame copy around solving customer problems or meeting their needs. Highlight service aspects like support, fast delivery, and custom solutions. Use phrases like "We help you..." or "Get the performance you need..."
• •Be Professional but Approachable: While the tone is professional, avoid overly stiff or impersonal language. The name "FruityCables" allows for a slightly more memorable and less corporate feel than a purely technical name, but the core messaging should remain focused on expertise and trustworthiness. Simple, direct language is effective.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand messages, preferred terminology, "do's and don'ts" for language, and examples of on-brand copy. This will help ensure consistency across all writers and platforms. For instance, consistently highlighting "UK based" and "next day delivery" if these are key differentiators.

Social Perception

Existing customers, particularly those in technical or institutional roles (like school IT staff), perceive FruityCables as a reliable supplier of quality networking components at good prices. They are appreciated for their service, speed of delivery, and the quality of specialized items. Testimonials on their own site also reflect satisfaction with product quality and value.

Copy Examples

• •Headline: Need Reliable Network Performance? Trust FruityCables. Body: Don't let subpar cables slow you down. FruityCables delivers high-quality, full copper Cat6 patch cables, ensuring stable connections and optimal data transfer for your home, office, or data centre. Experience the difference quality makes. Shop now for next-day UK delivery.
• •Headline: Custom Cable Solutions, Built for You. Fast. Body: Have specific cabling requirements? FruityCables offers bespoke cable assemblies for data, voice, AV, and power, all manufactured in our UK workshop. Whether it's one cable or ten thousand, expect a fast turnaround and competitive pricing. Get your personalized quote today.
• •Headline: Future-Proof Your Network with Our 10Gb Cat6a Cables. Body: Upgrade to high-speed, shielded Cat6a patch cables from FruityCables. Trusted by UK businesses and installers, our cables ensure clean, interference-free transmission for demanding 10GBASE-T networking and PoE applications. Built with LSZH jackets for safety and 50-micron gold-plated connectors for durability.
• •Headline: Quality Fibre Optic Cables, Cut to Your Exact Needs. Body: From loose tube to SWA, FruityCables provides a wide range of fibre optic cables that can be cut to any length. Ideal for backbone installations and high-bandwidth demands. Need a pre-terminated solution? We offer fast, custom-made options. Explore our fibre range.
• •Headline: Your Trusted UK Source for Cables Since 2008. Body: For over a decade, FruityCables has supplied thousands of satisfied UK and European customers with great value, high-performance cables and networking products. Backed by expert advice, a price-match guarantee, and next-day delivery. Connect with confidence.