Brand Tone

Joyful and Celebratory, Fresh and Wholesome, Handcrafted and Artistic, Caring and Personal, Trustworthy and Reliable

Brand Values

• •Quality
• •Creativity and Artistry
• •Customer Happiness/Celebration
• •Craftsmanship
• •Memorable Experiences
• •Eco-consciousness (emerging)
• •Canadian Identity

Best Practices

• •Focus on Joy and Celebration
• •Emphasize Freshness and Quality
• •Showcase Artistry and Craftsmanship
• •Maintain a Warm and Personal Connection
• •Be Consistent Across All Channels

Social Perception

Positive (among its customer base), Seen as a Gifting Solution, Appreciation for Freshness and Design

Copy Examples

• •Headline: Make Their Day Bloom: Fresh Fruit Creations, Crafted with Joy. Body: Sending more than just a gift? Send a smile. Our vibrant fruit arrangements are handcrafted in Edmonton with the freshest picks, perfect for birthdays, thank yous, or just because. Let us help you turn any moment into a sweet celebration! Shop now at fruityardcreations.com.
• •Social Media Post: Taste the Artistry! ✨ From intricate carvings to bountiful bouquets, every Fruityard Creation is a masterpiece of fresh flavour and design. Proudly Canadian and lovingly made in Edmonton to make your special occasions unforgettable. What are you celebrating this week? #FruityardCreations #EdibleArt #FreshFruitGifts #EdmontonMade #CelebrateSweetly
• •Product Description Snippet (for a "Thank You" bouquet): Say "Thank You" in the sweetest way possible. This delightful arrangement bursts with juicy pineapple daisies, chocolate-dipped strawberries, and a medley of fresh, seasonal fruits. Handcrafted with care, it’s a beautiful and delicious expression of your gratitude. Because some moments deserve more than words, they deserve Fruityard Creations.
• •Email Subject Line: Freshness Alert! Brighten Someone's Day with a Fruityard Surprise. Email Body Snippet: Life’s sweetest moments are meant to be shared. At Fruityard Creations, we pour our passion into every handcrafted fruit bouquet, ensuring it’s as delightful to behold as it is to eat. Based in Edmonton, we deliver joy, freshness, and a touch of edible art right to your doorstep.
• •Website Banner Text: Freshly Crafted, Lovingly Delivered, Always Memorable. Fruityard Creations – Edmonton’s choice for beautiful fruit arrangements that taste as good as they look.