Brand Tone

Bold, confident, and edgy. Informal, direct, and slightly provocative, aimed at a youthful and fashion-conscious demographic.

Brand Values

• •Self-Expression
• •Confidence
• •Accessibility
• •Inclusivity

Best Practices

• •Embrace the "Baddie" Language: Continue to use slang and terminology that resonates with the target audience, such as "slay," "drip," and "on fire."
• •Focus on Empowerment: Frame product descriptions and marketing messages around confidence and self-love.
• •Maintain a Conversational and Direct Tone: Speak to the customer like a friend or a trusted stylist. Avoid overly formal or corporate language.
• •Utilize User-Generated Content: Encourage customers to share their looks on social media using a branded hashtag (e.g., #FruitysBaddies) to build community and social proof.
• •Be Bold in Visuals and Text: Ensure that the edgy and confident tone is reflected not just in the words, but also in the website's imagery and graphic design.

Social Perception

Trend-setting, digitally savvy, and vocal audience. They value authenticity and brands that align with their personal style and values. The term "baddie" signifies a confident, independent woman.

Copy Examples

• •Not just a jacket, it's a statement. The Mia Jacket is here to turn heads and break hearts. Welcome to the baddie era.
• •Own every curve. The Ziva Plus Set was made to celebrate you. Style, comfort, and confidence, all in one.
• •Your closet is calling. It's time for a baddie upgrade. Shop the latest drops now.
• •These boots were made for walking all over the competition. Step up your shoe game with the Brooklyn Boots.
• •🔥 Fresh Heat Just Dropped | Your Baddie Wardrobe Awaits 🔥