Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Knowledgeable and Supportive, Community-Oriented, Down-to-earth and Practical

Brand Values

• •Passion for Horticulture
• •Quality and Expertise
• •Customer Success and Support
• •Family Heritage
• •Accessibility
• •Satisfaction of Homegrown Produce
• •Community Connection

Best Practices

• •Speak from Passion, Share the Enthusiasm: Always let the genuine love for fruit trees and gardening shine through. Use vibrant, positive language that reflects the joy of growing and eating homegrown produce.
• •Be a Helpful Guide, Not Just a Seller: Frame copy around helping customers achieve their gardening goals. Offer tips, advice, and solutions, positioning the brand as a knowledgeable and supportive partner.
• •Embrace the Family Story: Weave in the multi-generational agricultural heritage where relevant. This builds trust, authenticity, and a connection with customers who value local, family-run businesses.
• •Keep it Accessible and Encouraging: While highlighting expertise, avoid overly technical jargon. Ensure the language is welcoming to beginners and those with limited space, reinforcing the message that "anyone can grow fruit."
• •Maintain a Friendly, Community-Focused Voice: Use conversational language. Address customers warmly (e.g., "friends," "fellow growers"). Reference the local area (Sunshine Coast, Bli Bli) to reinforce community ties when appropriate.

Social Perception

A Reliable Source of Quality Fruit Trees, Genuinely Passionate and Knowledgeable, Supportive and Customer-Focused, A Local, Family-Run Business Worth Supporting, Inspiring and Encouraging

Copy Examples

• •Headline: Your Sunshine Coast Fruit Tree Adventure Starts Here! Body: Dream of picking juicy mangoes from your own backyard or a lemon for your tea right off the branch? At Fruit Tree Cottage, we’re more than just a nursery; we’re your partners in growing! From robust avocados to sweet mulberries, our family helps yours taste the joy of homegrown. Visit us in Bli Bli or explore our trees online – let’s get planting!
• •Headline: Small Space? Big Fruit Dreams! Body: Think you don’t have room for fruit trees? Think again! Our fantastic range of dwarf and pot-friendly varieties means everyone on the Sunshine Coast (and beyond!) can enjoy the thrill of harvesting their own delicious fruit. Heidi and Peter are here with generations of know-how to help you choose the perfect tree for your balcony, patio, or cozy garden spot. Let's make your small space fruitful!
• •Headline: From Our Family to Yours: The Gift of Growth. Body: There’s something truly special about fruit ripened on the branch, grown with your own hands. At Fruit Tree Cottage, a third-generation family business, we pour our passion into every tree, ensuring it's healthy, happy, and ready for your garden. Looking for a unique gift or starting your edible oasis? We’re here to help you grow!
• •Headline: Taste the Sunshine Coast Difference: Grow Your Own! Body: Imagine the satisfaction! At Fruit Tree Cottage in Bli Bli, we stock nearly 100 varieties of stunning, professionally grown fruit trees ready to thrive in your garden. Whether you're a green thumb or just starting, we provide the quality trees and friendly advice you need. Order online for delivery or click-and-collect your taste of sunshine today!
• •Headline: Got Questions? We’ve Got Trees (and Answers!). Body: Passionate about fruit trees? So are we! At Fruit Tree Cottage, we love helping our Sunshine Coast community (and growers across QLD, NSW, ACT, SA & VIC) select and nurture the perfect fruit trees. From choosing the right citrus to tips on avocado care, our family’s expertise is your recipe for success. Swing by our Bli Bli nursery or message us – we’re always happy to talk trees!