Brand Tone

Aspirational & Playfully Chic

Brand Values

• •Unique Experiences
• •Quality & Comfort
• •Local Connection
• •Aesthetic & Design

Best Practices

• •Always let high-quality, vibrant photos of the suites do the initial talking. The copy should complement the visuals, not describe them literally. The goal is to evoke the feeling of being in the space.
• •Incorporate words that are both fun and sophisticated. Use puns related to the fruit themes sparingly and cleverly (e.g., "a sweet escape," "a slice of paradise"). Pair these with words that convey luxury and comfort like "plush," "chic," "retreat," and "unwind."
• •Don't be shy about the fruit names. Lean into them as a unique brand differentiator. The copy should reflect the personality of each suite The "Pineapple," serene and classic for "The Coconut."
• •Continue the current social media strategy of asking engaging questions. This fosters a sense of community and makes the brand feel more approachable and less like a faceless corporation. Examples: "Which suite is calling your name?" or "What's the first thing you would do after checking in?"
• •Instead of just listing amenities (e.g., "We have queen beds"), describe the experience they enable (e.g., "Sink into a plush queen bed after a day of exploring Okanagan vineyards"). Focus on the benefits and the memories guests will create.

Social Perception

The public and customer perception of Fruit Suite is very positive. It is seen as a unique, stylish, and high-quality accommodation choice in Kelowna. Customers appreciate the novelty of the themed suites and consistently report positive experiences with cleanliness and service. The brand is perceived as a fun, yet upscale, alternative to traditional hotels.

Copy Examples

• •The "Pineapple Suite" is Waiting. Your Sweetest Escape Yet. Tired of the same old beige hotel rooms? Us too. At Fruit Suite, we believe your vacation stay should be as memorable as your destination. Unwind in our Pineapple Suite, where vibrant design meets plush comfort. It's more than a room; it's the start of your story in Kelowna. Book your slice of paradise.
• •Don't Just Visit Kelowna. Live in it. Check-in to The Coconut Suite and check-out from the ordinary. We've blended tropical vibes with modern luxury to create your perfect home base for exploring the Okanagan Valley. Sip your morning coffee with a view, then step out to discover the local wineries and trails we love. Your chic retreat awaits.
• •The Cure for the Common Getaway. Why settle for a room when you can have an experience? Our collection of fruit-themed suites is designed for the discerning traveler who craves personality and style. From the decor to the details, every stay at Fruit Suite is crafted to be savored. Find your flavor.
• •A Suite So Good, You'll Want to Move In. Warning: A stay in our "Orchard" suite may lead to extreme relaxation and a refusal to check out. With two bedrooms, a full kitchen, and design that 's both playful and polished, it's the perfect setting for your next family adventure or friends' getaway in Kelowna.
• •Your Instagram Feed Will Thank You. Welcome to Fruit Suite, where every corner is a photo-op. We've designed our suites to be the perfect backdrop for your Kelowna memories. Pack your bags (and your camera!) for a stay that's as stylish as you are. #FruitSuite #KelownaGetaway