Brand Tone

Friendly and Approachable, Fresh and Vibrant, Service-Oriented, Playful and Trendy (for Esenza Fruitme), Informative

Brand Values

• •Quality
• •Freshness
• •Convenience
• •Customer Satisfaction
• •Delight and Enjoyment (for Esenza Fruitme)

Best Practices

• •Define Your Audience Segments: Tailor the tone slightly for different services (grocery delivery vs. cafe) and platforms (e.g., more professional on the website, more playful on TikTok) while keeping core values consistent.
• •Use Vibrant and Sensory Language: Incorporate words that evoke freshness, taste, and enjoyment (e.g., "crisp," "juicy," "delicious," "vibrant," "indulgent").
• •Maintain a Positive and Upbeat Vibe: Even when informative, keep the language optimistic and inviting. Use emojis appropriately on social media to enhance approachability.
• •Be Authentic and Relatable: Speak like a local friend who is passionate about good food and quality produce. Avoid overly corporate jargon.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the style and feel of the accompanying photos or videos. Fresh, high-quality visuals for produce; fun, enticing visuals for desserts.

Social Perception

Positive (for Esenza Fruitme), Reliable (for FruitMe grocery delivery), Local and Community-Focused, Awareness

Copy Examples

• •Stop dreaming about freshness, taste it! 🍓🥦 Get Bogotá's best fruits and veggies delivered straight to your door. Quality you can see and taste. Order your box of happiness today! #FruitMeBogota #FreshDelivery #HealthyEating
• •Weekend plans? 🤔 A) Cozy at home with FruitMe delivery 🥕 B) Treating myself at Esenza Fruitme! 🍦哪個更好？ Vote now and tag who you're sharing with! #EsenzaFruitme #SweetTreats #IbageFoodies
• •Brace yourselves! 😍 Our NEW [Product Name, e.g., Tropical Mango Tango Smoothie] just dropped at Esenza Fruitme! ✨ Taste the explosion of fresh flavors. Come try it and let us know what you think! #NewMenu #EsenzaMagic #MustTryIbage
• •What's your favorite Colombian fruit? 🥭🥑 Tell us in the comments! At FruitMe, we love them all and bring the best selection to your table or our Esenza cafes. #ColombianFruits #FruitLovers #SupportLocal
• •Freshness just got more rewarding! 🌟 This week, get [Discount/Offer, e.g., 10% off all green vegetables OR a free mini-dessert with any waffle purchase]. Stock up on health with FruitMe or indulge at Esenza Fruitme! Link in bio. #FruitMeDeals #EsenzaOffers #BogotaFood #IbageDesserts