Brand Tone

Playful, Whimsical, Friendly, Approachable, Enthusiastic, Joyful, Cute, Adorable, Pun-filled, Cat-centric

Brand Values

• •Joy & Happiness
• •Quality & Comfort
• •Customer Satisfaction
• •Eco-consciousness (in production)
• •Self-expression & Fun

Best Practices

• •Use cat-related puns and wordplay where appropriate.
• •Maintain a playful and lighthearted tone.
• •Emphasize the cuteness and adorableness of the products.
• •Focus on the joy and happiness that the products bring.
• •Highlight the unique and original designs.

Social Perception

A source of unique and adorable products that are perfect gifts for cat lovers and those who appreciate cute aesthetics. Known for generally positive customer service and a community focus for cat lovers.

Copy Examples

• •He's not just cute, he's purr-emium quality!
• •Discover the Joy of Fruitkittens™ – Shop Our Latest Arrivals!
• •Embrace life's playful moments with our irresistibly cute products.
• •Add some cuteness to your wardrobe with our unique fruit-kitten designs.
• •Meow for now! Let us know if you need a helping paw!