Brand Tone

Informative, Expert, Modern, Tech-Oriented, Health-Conscious, Value-Driven, Engaging (on social media)

Brand Values

• •Ergonomics and Health
• •Quality and Durability
• •Innovation
• •Customer Satisfaction and Comfort
• •Accessibility/Value
• •Global Reach and Trust
• •Social Responsibility

Best Practices

• •Speak with Authority, Backed by Research: Reference the science and research behind Sihoo designs (e.g., "Developed by our Ergonomics Innovation Application Base," "based on human body dynamic digital models").
• •Balance Tech Specs with Tangible Benefits: While highlighting innovative features and materials (e.g., "aerospace-grade materials," "6D coordinated armrests"), always connect them to what the user will *feel* or *experience* (e.g., "for a weightless recline experience," "for arm support in all positions").
• •Use words like "unlock," "enhance," "support," "empower."
• •Maintain an informative and expert tone by consistently highlighting the ergonomic design, research, and health benefits of the products.
• •Keep the language modern and tech-oriented, emphasizing innovation and cutting-edge design.

Social Perception

Generally positive perception as providing good value for money, comfort, adjustability, improved posture, and modern design. Some mixed feedback regarding durability, customer support, and suitability for all body types.

Copy Examples

• •"Sit Well, Think Better" - Tagline encapsulating well-being and comfort.
• •Highlighting the ergonomic design and health benefits of chairs.
• •Content explaining the technology and features aimed at improving posture and comfort.
• •Emphasizing innovation and cutting-edge design in marketing materials.
• •Showcasing user reviews and assembly guides on TikTok and YouTube.