Brand Tone

Friendly and Approachable, Playful and Fun, Health-Conscious and Trustworthy, Nostalgic yet Modern, Community-Oriented

Brand Values

• •Quality
• •Health
• •Customer Satisfaction
• •Joy and Happiness
• •Innovation
• •Sustainability
• •Community and Social Responsibility
• •Nostalgia and Tradition (Reimagined)

Best Practices

• •Always Lead with "Real": Emphasize real fruit, real ingredients, and real moments of joy. This reinforces honesty and quality. For example, instead of just "tasty," say "bursting with real fruit taste."
• •Keep it Light and Positive: Use upbeat language, emojis where appropriate (especially on social media), and focus on the happiness and refreshment Frozt brings. Even when discussing health benefits, frame them positively (e.g., "guilt-free indulgence" rather than "avoid unhealthy snacks").
• •Embrace Inclusivity: Consistently use language that reflects "Popsicles for Everyone." Highlight vegan, dairy-free, gluten-free, and Halal aspects clearly and welcomingly.
• •Connect with Nostalgia (but Stay Modern): Weave in the inspiration from traditional ice pops to evoke warmth and familiarity, but always pivot to the modern, healthier, and innovative aspects of Frozt today.
• •Show, Don't Just Tell, the Fun: Use vibrant visuals (photos, videos of people enjoying Frozt, event highlights, the Frozt-Bot). Let customer testimonials and user-generated content (with permission) showcase the joy and satisfaction the brand delivers.

Social Perception

Positively Perceived, Healthy Alternative, High Quality & Tasty, Inclusive, Fun and Engaging, Trusted Local Brand

Copy Examples

• •Headline: Taste the Sunshine! Frozt: Real Fruit Popsicles for Real Smiles. Body: Remember those carefree days? We've bottled that joy (and a lot of fresh fruit!) into every Frozt popsicle. 100% natural, refreshingly delicious, and made for everyone. #FroztPopsicles #RealFruit #HealthyTreats #SingaporeMade
• •Headline: Your Guilt-Free Happy Treat Awaits! Body: Why choose between delicious and healthy? With Frozt, you get both! Our artisanal popsicles are bursting with real fruit, lower in sugar, and totally vegan. Go on, treat yourself! #FroztEveryone #VeganPopsicles #HealthyIndulgence #TasteTheGoodness
• •Headline: Frozt: Making Every Event a Little Cooler (Literally!). Body: Planning a party, corporate gathering, or school fun day? Add a splash of fun and flavor with Frozt! Our natural fruit popsicles are a hit with all ages. Ask about our event catering and the famous Frozt-Bot! #FroztEvents #SingaporeCatering #PopsicleParty #CoolTreats
• •Headline: From Our Kitchen to Your Heart – The Frozt Story. Body: Inspired by Singapore's beloved Sng Bao, we craft our Frozt popsicles with love, real fruit, and a sprinkle of nostalgia. Healthy, happy, and Halal-certified – a taste of tradition, reimagined. #FroztStory #SupportLocalSG #ArtisanalPopsicles #ChildhoodMemories
• •Headline: Real Fruit. Real Flavor. Really Good for You. That’s Frozt. Body: No artificial anything, just pure, natural goodness frozen onto a stick. Lower in sugar, dairy-free, and bursting with taste. Find Frozt at your favorite store or get it delivered! #SimplyFrozt #NaturalPopsicles #EatHealthySG #DeliciouslyReal