Brand Tone

Friendly and Approachable, Humorous and Playful, Authentic and Down-to-Earth, Community-Focused, Enthusiastic and Confident

Brand Values

• •Innovation and Problem-Solving
• •Versatility and Practicality
• •Community
• •Family and Faith
• •Quality
• •Customer Connection

Best Practices

• •Embrace 'Buddy' Language: Consistently use terms like 'Buddy' or 'Buddies' when addressing the audience to reinforce the friendly, community feel.
• •Keep it Real and Relatable: Share behind-the-scenes content and speak in a down-to-earth, conversational manner. Avoid overly corporate or stiff language.
• •Inject Humor and Playfulness: Especially on platforms like TikTok and Instagram, don't be afraid to use humor, participate in relevant trends, and keep the content light-hearted and engaging.
• •Highlight Versatility and Problem-Solving: Continuously emphasize how Frost Buddy products solve common problems and showcase their multi-use functionality in a clear and visual way.
• •Foster Community Interaction: Actively engage with comments, run polls, solicit feedback (especially in the VIP group), and make customers feel like they are part of the brand's journey and development. Share user-generated content when appropriate.

Social Perception

Positive, Innovative, Community-Driven, High-Growth & Successful, Fun and Trendy

Copy Examples

• •Headline: Ditch the Koozie Chaos! Body: Sick of juggling a dozen different can coolers? The Original Frost Buddy fits 'em ALL – slims, standards, bottles, you name it. Grab yours and simplify your sip! #FrostBuddy #UniversalCooler #OneSizeFitsAll
• •Headline: Your Drink's New Best Friend. Body: From morning coffee to evening brews, keep it perfectly chilled (or toasty warm!). Frost Buddy: Drinkware that’s as versatile and fun as you are. What are you sippin' today, Buddy? #FrostBuddyLife #HotOrCold #DrinkwareObsessed
• •Headline: Join the Frost Buddy Family! Body: We're more than just amazing drinkware; we're a community! Join our VIP Facebook Group for exclusive looks, a say in new designs, and good times with 40,000+ Buddies. We're not corporate, we're family. #FrostBuddyVIP #CommunityLove #FaithFamilyFrostBuddy
• •Headline: TikTok Made You Buy It? Good. Body: You’ve seen us take on every can, bottle, and crazy drink challenge. Now experience the Frost Buddy magic yourself. Ice-cold drinks, zero hassle, endless style. What challenge should we try next? #FrostBuddyChallenge #ViralCooler #KeepsItCold
• •Headline: Gift the Coolest. Literally. Body: Searching for the perfect gift? Frost Buddy’s got you covered with designs for every personality and a universal fit they’ll actually use. Spread the chill! #FrostBuddy #BestGiftEver #DrinkHappy