Brand Tone

Artistic, Authentic, Eco-conscious, and Local/Community-Oriented.

Brand Values

• •Artisan Craftsmanship: Emphasis on hand-drawn and hand-printed designs.
• •Eco-consciousness: Use of water-based, environmentally friendly inks and sourcing items made with fair labor and environmentally friendly practices.
• •Local Identity & Community Support: Designs inspired by and celebrating Alaskan wildlife, scenery, and lifestyle; pride in being a local Juneau business and supporting other small businesses.
• •Authenticity & Personal Touch: Each design has a distinct personal style due to its hand-drawn nature.
• •Quality: Implied through the detailed process and choice of materials.

Best Practices

• •Emphasize "Hand-Crafted" and "Artisanal": Consistently use terms that highlight the manual, artistic process (e.g., "hand-drawn," "hand-printed," "designed by Jessica," "studio-made").
• •Showcase Alaskan Inspiration: Regularly connect products and brand stories to the specific landscapes, wildlife, and lifestyle of Juneau and Southeast Alaska.
• •Highlight Eco-Friendly Practices: Always mention the use of water-based inks, environmentally friendly materials, and any other sustainable aspects of the business.
• •Maintain a Personal and Authentic Voice: Write as if a real person (Jessica) is communicating. Share insights into the creative process or the inspiration behind designs. Use a warm, approachable, and genuine tone.
• •Foster Community Connection: Speak directly to the value of supporting local businesses and artists. Engage with the local community in messaging where appropriate.

Social Perception

Customers likely perceive Frost and Fur as a genuine, artisanal brand connected to its Alaskan roots. The eco-friendly practices would appeal to environmentally conscious consumers. The hand-crafted nature of the products suggests uniqueness and a departure from mass-produced items. The brand likely resonates with those who appreciate art, nature, and supporting small, local businesses.

Copy Examples

• •Headline: Wear a Piece of Alaska: Hand-Drawn & Printed with Heart. *Body:* Inspired by the wild beauty of the Mendenhall Glacier and the vibrant life of Southeast Alaska, each Frost and Fur design is born from a hand-drawn sketch. We then lovingly hand-print it onto ethically sourced apparel using eco-friendly, water-based inks. It’s more than a t-shirt, it’s a story.
• •Social Media Post: From our Juneau home studio to yours! 🌲✨ Jessica is busy printing another batch of our popular [Product Name] hoodies. Every piece is a little bit of Alaskan love, made with eco-conscious inks and a whole lot of care. Support local art! #FrostAndFur #HandmadeInAlaska #EcoFriendlyFashion #JuneauLocal
• •Product Description (for a t-shirt): Capture the spirit of the Alaskan wilderness with our [Specific Design Name] tee. Originally sketched by hand, this unique design is printed with soft, earth-friendly inks that feel as good as they look. Crafted with care in Juneau, Alaska, it’s your new favorite way to show your love for nature and art.
• •About Us Snippet: Born from a love for Alaska's breathtaking landscapes and a passion for art, Frost and Fur brings you designs as unique as the Last Frontier itself. Every item is hand-printed by our founder, Jessica, in her Juneau studio, using sustainable practices because we believe in preserving the beauty that inspires us.
• •Email Subject Line: Freshly Printed Alaskan Art 🐾 Eco-Friendly & Unique! *Body:* Hi [Customer Name], discover our latest hand-printed designs, straight from the heart of Alaska. At Frost and Fur, we’re all about unique, artisanal pieces that are kind to the planet. Explore the new collection and bring a touch of Alaskan wilderness into your everyday.