Brand Tone

Healthy & Natural, Vibrant & Energetic, Approachable & Friendly, Passionate, Responsible & Conscious

Brand Values

• •Health & Wellness
• •Quality & Taste
• •Sustainability & Environmental Respect
• •Innovation
• •Transparency & Ethics
• •Community & Social Responsibility
• •Customer Focus

Best Practices

• •Emphasize Natural Goodness: Always highlight the natural origins, health benefits, and pure taste of the açaí and fruit ingredients. Use words like "natural," "fresh," "pure," "wholesome," "superfruit."
• •Maintain a Vibrant and Positive Voice: Use energetic and uplifting language. Focus on the positive feelings associated with health, energy, and enjoying delicious food. Words like "vibrant," "delicious," "energizing," "refreshing," "joy" can be effective.
• •Showcase Sustainability and Ethical Sourcing: Weave in messages about environmental responsibility, support for local communities, and sustainable practices. This reinforces brand values and appeals to conscious consumers.
• •Be Approachable and Relatable: Write in a way that is easy to understand and connects with the audience on a personal level. Avoid overly technical jargon. Use "you" and "your" to speak directly to the customer.
• •Stay Consistent Across All Platforms: Ensure the tone of voice is the same across the website, social media posts, advertisements, and any customer communications. This builds brand recognition and trust. Review content regularly to ensure alignment.

Social Perception

Positive, Health-Conscious Choice, Premium Product, Growing International Recognition

Copy Examples

• •Headline: Taste the Amazon. Fuel Your Day. Body: Dive into the vibrant goodness of Frooty Açaí. Packed with nature's best, our açaí bowls are your perfect partner for a life full of energy and wellness. Sustainably sourced, deliciously served.
• •Headline: Your Daily Dose of Deliciously Healthy. Body: Why choose between tasty and healthy? With Frooty, you get both! Our authentic açaí is crafted to bring you the pure, invigorating flavors of the Amazon. Feel good from the inside out.
• •Headline: More Than a Bowl. It's a Lifestyle. Body: Join the Frooty family and embrace a lifestyle where flavor meets well-being. Every spoonful supports your health and the communities that harvest our precious açaí. Eat good, do good, feel Frooty.
• •Headline: Naturally Energizing. Authentically Frooty. Body: Looking for a natural boost? Frooty Açaí is rich in nutrients and bursting with flavor. Perfect for a pre-workout kick, a refreshing snack, or a wholesome treat. Experience the real taste of açaí.
• •Headline: Good for You, Good for the Planet. Body: At Frooty, we believe in the power of nature. That's why our açaí is ethically sourced from the heart of the Amazon, preserving its biodiversity and supporting local families. Enjoy a guilt-free indulgence that makes a difference.