Brand Tone

Enthusiastic & Passionate, Knowledgeable & Authoritative, Community-Focused & Friendly, Helpful & Supportive, Lifestyle-Oriented

Brand Values

• •Sustainability & Environmental Responsibility
• •Family & Community
• •Health & Well-being
• •Quality & Durability
• •Expertise & Service
• •Practicality & Utility
• •Local Empowerment

Best Practices

• •Speak to the "Why," Not Just the "What": Focus on the benefits and lifestyle changes a cargo bike offers (freedom, family time, sustainability, fun) rather than just listing features. Connect with the customer's aspirations.
• •Use Authentic, Relatable Language: Avoid overly technical jargon unless explaining a specific benefit. Write as if you're having a friendly, knowledgeable conversation with a neighbor who's curious about cargo bikes. Share real customer stories and photos (with permission).
• •Emphasize Local Connection: Regularly mention Boulder, the Front Range, and local landmarks or events. This reinforces the brand's community ties and relevance to the target audience. Highlight local incentives like the tax voucher.
• •Maintain an Encouraging and Supportive Voice: Acknowledge that switching to a cargo bike can be a big step. Offer guidance, answer questions patiently, and celebrate customers' transitions. Position the brand as a partner in their journey.
• •Be Visually Consistent with Tone: Ensure that imagery used alongside copy (especially on social media and the website) reflects the brand's values and tone—happy families, beautiful local scenery, practical use-cases, and a sense of adventure and community.

Social Perception

Trusted Experts, Community Hub, Advocates for a Better Lifestyle, High-Quality Provider, Locally Rooted

Copy Examples

• •Headline: Ditch the Minivan, Discover Your Neighborhood: The Cargo Bike Revolution Starts Here. Body: Imagine school drop-offs filled with laughter, not traffic. Picture grocery runs powered by fresh air, not fuel. At Front Range Cargo Bikes, we're passionate about helping Boulder families embrace a healthier, happier, and more sustainable way to move. Test ride your freedom today! #BoulderLife #FamilyBiking #CargoBikeLove #SustainableLiving
• •Headline: Your Questions Answered: Expert Advice for Your Cargo Bike Journey. Body: Longtail or bakfiets? Electric assist or pure pedal power? Choosing the right cargo bike can feel overwhelming, but our expert team at Front Range Cargo Bikes is here to guide you. We live and breathe cargo bikes and are dedicated to finding the perfect fit for your family's needs and adventures. Visit us in Boulder – let's talk bikes! #CargoBikeExperts #BoulderCycling #ShopLocalBoulder
• •Headline: More Than a Bike: It's Your Family's New Adventure Mobile. Body: From hauling kiddos and camping gear to transforming your weekly shop, a cargo bike from Front Range Cargo Bikes isn't just transportation; it's an investment in quality time and creating memories. We stock Boulder's best selection of durable, family-friendly cargo bikes. What adventures will you unlock? #FamilyAdventures #QualityTime #MadeForBoulder #Yuba #Tern
• •Headline: Ride Greener, Live Better: Colorado's Cargo Bike Experts. Body: Join the movement towards a cleaner Boulder! Cargo bikes are a powerful way to reduce your carbon footprint, one pedal stroke at a time. Plus, with the Colorado Tax Voucher, going green is even more accessible. Let Front Range Cargo Bikes help you find the e-cargo bike that fits your life and values. #EcoFriendlyBoulder #SustainableTransport #EBike #ColoradoLiving
• •Headline: Community on Wheels: Join the Front Range Cargo Bike Family. Body: We're more than just a bike shop; we're a community of riders, families, and adventurers. Follow us for tips, local group ride info, and stories from fellow cargo bikers in Boulder. Stop by Front Range Cargo Bikes and see why life's better on a cargo bike! #BoulderCommunity #BikeToExplore #CargoBikeLife #FrontRangeRiders