Brand Tone

Knowledgeable & Authoritative, Supportive & Community-Focused, Professional & Reliable (B2B context), Enthusiastic & Passionate, Modern & Current.

Brand Values

• •Quality: Distributing reputable and high-quality BMX brands and parts.
• •Community: Supporting and fostering the BMX scene in Spain and Portugal through rider and event sponsorships.
• •Passion: A genuine dedication to BMX culture and lifestyle.
• •Reliability: Being a dependable source for BMX shops.
• •Expertise: Providing access to a wide range of products and likely offering knowledgeable support to their B2B clients.

Best Practices

• •Understand Your Audience (Shops & Riders): While B2B-focused, remember the end-users are passionate riders. The tone should resonate with both the business needs of shops and the cultural nuances of the BMX community.
• •Use Authentic BMX Language (but keep it professional for B2B): Incorporate common BMX terminology where appropriate, especially on rider-facing social media, but ensure clarity and professionalism in communications intended for dealers.
• •Showcase, Don't Just Sell: Highlight the features and benefits of products, but also emphasize the lifestyle, the community, and the passion behind BMX. Use storytelling for team riders and events.
• •Maintain Enthusiasm and Positivity: BMX is an energetic and passionate sport. Let this reflect in your copy, conveying genuine excitement for new products, rider achievements, and community events.
• •Be Consistent Across Platforms: While the specific content might vary (e.g., more visual on Instagram, more detailed for B2B comms), the core tone – knowledgeable, supportive, passionate, and reliable – should remain consistent. Ensure that if communicating in multiple languages (e.g., Spanish for local, English for international brands), the core message and tone are preserved.

Social Perception

Frontocean BMX Distribution is perceived as a key and established player in the BMX distribution market for Spain and Portugal. They are seen as supporters of the local BMX scene, investing in riders and events. Their association with a wide array of well-respected BMX brands lends them credibility and authority. Bike shops likely view them as a vital supplier for current and in-demand BMX products. The rider community likely sees them as a facilitator that brings top BMX gear to their local shops and supports riders they look up to. Their primary communication in Spanish on social media effectively targets and resonates with their core demographic.

Copy Examples

• •Unleash peak performance with the latest [Brand Name] [Product Name]! Engineered for progression and built to last. Stock your shop with the gear that riders are demanding. #BMXparts #NewArrival #FrontoceanBMX
• •Big congrats to Frontocean team rider [Rider's Name] for their killer run at [Event Name]! Proud to support the talent pushing BMX forward in Spain. #BMXTeam #Community #RideBMX
• •Attention Dealers: The new [Brand Name] Spring/Summer collection is now available for order. Check your B2B portal for details and elevate your BMX offerings. #BMXDistribution #WholesaleBMX #YourTrustedPartner
• •For over [Number] years, Frontocean has been at the heart of BMX in Spain and Portugal. We're not just distributors; we're riders, dedicated to bringing you the best brands and supporting the scene we love. #BMXLife #Since[Year] #PassionForBMX
• •Get ready! We're stoked to be supporting [Event Name] on [Date]. Come see the Frontocean team in action and check out the latest gear. Let's celebrate BMX together! #BMXEvent #SpainBMX #PortugalBMX