Brand Tone

Enthusiastic, Expert, Creative, Inclusive, Slightly Rebellious

Brand Values

• •Individuality & Self-Expression
• •Creativity & Imagination
• •Quality & Craftsmanship
• •Community & Shared Interest
• •Customer Empowerment

Best Practices

• •Immerse writers in the steampunk subculture.
• •Prioritize storytelling in the copy.
• •Use inclusive and empowering language.
• •Maintain a consistent tone across all platforms.
• •Showcase the brand's expertise in steampunk style.

Social Perception

Niche, Resourceful, Visually Driven, Online-Centric, Trustworthy

Copy Examples

• •Dive into the world of steampunk fashion and express your unique style!
• •Create a cosplay or outfit that truly represents you and makes you feel proud.
• •Explore our wide range of top hats, corsets, masks, and more.
• •Discover the perfect steampunk accessories to complete your look.
• •Let us help you bring your steampunk vision to life with our expert advice.