Brand Tone

Elegant & Sophisticated, Authentic & Traditional, Appreciative & Respectful, Customer-centric (aspirational)

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Craftsmanship & Quality
• •Elegance & Luxury
• •Customer Loyalty & Trust (stated)
• •Empowerment of Artisans (implied through promoting their work)

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Elegant, Authentic, Respectful), key vocabulary (e.g., "heritage," "artisanal," "timeless," "authentic"), and common phrases. Share this with anyone creating content.
• •Prioritize Storytelling: Instead of just listing product features, weave narratives around the origin, the craftsmanship, the artisans, or the cultural significance of the products. This reinforces values like heritage and authenticity.
• •Use High-Quality, Evocative Language: Employ descriptive adjectives and sensory details that reflect the premium nature and artistry of the products (e.g., "whisper-soft Pashmina," "intricately carved," "vibrant hues"). Avoid overly casual slang or jargon that doesn't align with elegance.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the style of photography and videography. If visuals are elegant and artistic, the copy should mirror that sophistication.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure consistency with the established brand tone and values. Address any deviations and update the voice guide as the brand evolves. For Frontier Bazar specifically, ensure that customer service communications also reflect the desired respectful and appreciative tone, to bridge the gap identified in customer reviews.

Social Perception

Established Authority in Ethnic Wear, Go-To for Bridal Shopping (with caveats), Variable Customer Experience, Associated with Quality Kashmiri Products, Premium Pricing

Copy Examples

• •Drape yourself in the legacy of Kashmir. Our authentic Pashmina shawls, hand-spun by master artisans, are more than an accessory—they are a whisper of tradition, a testament to timeless elegance. Feel the unparalleled softness, cherish the intricate craftsmanship.
• •From the majestic valleys of Kashmir to your hands, Frontier Bazar brings you a heritage woven in threads of authenticity and passion. We are dedicated to preserving ancient artistry and empowering the hands that create these timeless treasures. Discover the soul of Kashmir with us.
• •Introducing the 'Kashmiriyat Home' collection. Each piece, from hand-painted papier-mâché to intricately carved walnut wood, tells a story of cultural richness. Elevate your space with decor that is not just beautiful, but alive with heritage.
• •At Frontier Bazar, authenticity isn't just a promise, it's our foundation. We partner directly with Kashmiri artisans to bring you genuine, handcrafted quality you can trust and cherish for generations.
• •Elegance redefined. This exquisite silk saree, rich in tradition and detailed with masterful embroidery, is a celebration of heritage and grace. How would you style this timeless piece? #FrontierBazar #KashmiriCraft #SilkSaree #EthnicWear #HandcraftedLuxury