Brand Tone

innovative, professional, and sophisticated

Brand Values

• •Innovation
• •Digital Transformation
• •Sustainability
• •Efficiency
• •Collaboration

Best Practices

• •Maintain an Expert Tone: Always communicate from a position of authority and innovation. Use industry-specific terminology where appropriate but ensure the core message of digital transformation and sustainability is always clear.
• •Lead with Data-Backed Benefits: Use quantifiable results, such as "reduce waste by 83%" or "50% growth," to make a powerful and immediate impression on a business audience.
• •Use a "Future-Focused" Vocabulary: Consistently use words like "pioneer," "innovate," "transform," "future," and "next-generation" to reinforce the brand's forward-thinking identity.
• •Emphasize Partnership and Collaboration: Frame the brand not just as a service provider, but as a collaborative partner dedicated to helping clients evolve and succeed in a new digital landscape.
• •Unify Around the Core Mission: Every piece of content, from a social media post to a sales deck, should tie back to the central mission of revolutionizing the textile industry through technology and sustainability. This creates a powerful, consistent brand narrative.

Social Perception

Frontier is perceived as a specialized, high-tech B2B partner for the fashion and textile industry. They are seen as a game-changing innovator capable of solving critical industry challenges and a key player in the push towards a more sustainable and digitized future for fashion. The association with major brands like adidas lends them significant credibility and reinforces their image as a high-quality service provider.

Copy Examples

• •The future of fabric is digital. We're helping brands reduce sampling waste by 83% with our AI-powered material platform. It's time to design smarter, not harder. #DigitalTransformation #SustainableFashion #TextileInnovation
• •Where Material Management Meets Artificial Intelligence. Digitize your fabrics, streamline your workflow, and design for a sustainable future.
• •Subject: Rethinking your material workflow? | Frontier.cool. Hi [Name], Traditional fabric sourcing is slow and wasteful. At Frontier, we've developed a generative AI solution that allows your team to manage, source, and design with high-quality digital assets, cutting costs and environmental impact. Let's build the future of fashion together.
• •From physical swatch to pixel-perfect digital twin. Our TextileCloud platform gives designers the freedom to innovate without limits and without waste. This is the new frontier of material design. #AIinFashion #FrontierCool #DigitalMaterials
• •Frontier: Weaving Innovation into Every Fiber.