Brand Tone

Eclectic, Whimsical, Community-Focused, Friendly, Stylish, Curated, Creative, Playful, Approachable, Welcoming

Brand Values

• •Sustainability & Thoughtful Fashion
• •Community & Local Support
• •Individuality & Unique Style
• •Quality & Curation
• •Creativity & Discovery
• •Adaptability & Evolution

Best Practices

• •Embrace the Eclectic: Don't be afraid to mix playful language with more style-focused descriptions. Use words that evoke discovery, charm, and uniqueness (e.g., "unearth," "curated," "whimsical," "one-of-a-kind," "treasure").
• •Keep it Friendly and Approachable: Even when talking about designer or trendy items, maintain a welcoming tone that invites everyone to explore. Use inclusive language.
• •Highlight Sustainability and Community Naturally: Weave in mentions of the benefits of consignment or your local roots where relevant, rather than making it feel forced. Focus on the positive impact.
• •Inject Personality & Playfulness: Use witty observations, charming descriptions for gifts, and enthusiastic language for new arrivals or events. Let the creative spirit of the window displays shine through in the words.
• •Stay Visually Descriptive: Since the store is known for its visual appeal and unique items, use copy that helps paint a picture for the reader, especially online where they can't physically browse.

Social Perception

A Vancouver Institution, Treasure Trove, Stylish and Trendy, Picky Consignment, Creative and Inspiring, Community Contributor

Copy Examples

• •Headline (General Store): "Unearth Your Style. Discover curated consignment, new arrivals, and gifts that tell a story. Visit Front and Company – Main Street’s home for the delightfully unexpected."
• •Body: "For over 30 years, we've been a haven for Vancouver's style seekers and treasure hunters. From vintage gems to contemporary must-haves and the quirkiest gifts, every visit to Front and Company is a new adventure. Come explore!"
• •Instagram Post (New Gift Arrival): "Warning: May cause extreme delight! ✨ Our latest collection of [Type of Gift, e.g., whimsical mugs, artisan candles] just landed, and they’re too charming to ignore. Perfect for them, perfect for you (we won’t tell!). #FrontAndCompany #VancouverGifts #ShopLocalYVR #UniqueFinds #GiftIdeas"
• •Consignment Drive Promotion: "Your pre-loved pieces are ready for their next chapter! ♻️ We're currently seeking [Specific season/style, e.g., vibrant summer dresses and quality denim] for consignment. Give your wardrobe a refresh and your clothes a new life with Front and Company. Learn more and book your appointment via the link in bio! #VancouverConsignment #SustainableStyle #CircularFashion #FrontAndCoConsign"
• •Facebook Post (Community/Event): "It’s more than just shopping; it’s community. ❤️ We’re so grateful for everyone who supports our Rummage Sales, helping us give back to incredible local charities. [Link to Giving Back page or next Rummage Sale event]. Every find makes a difference! #FrontAndCompanyGivesBack #YVRCommunity #SupportLocal #MainStreetVancouver"
• •Website Banner (Brand Essence): "Front and Company: Your Style. Their Find. Our Shared Passion for the Unique. Explore New & Consigned Treasures."