Brand Tone

Aspirational & Trendy, Authentic & Trustworthy, Direct & Product-Focused, Cool & Urban, Community-Oriented (subtle)

Brand Values

• •Authenticity
• •Passion for Streetwear Culture
• •Access to Global Trends
• •Quality
• •Customer Trust

Best Practices

• •Prioritize "Authentic": Ensure the message of authenticity is subtly or overtly woven into product descriptions, ads, and informational content. Use phrases like "100% Authentic," "Verified Genuine," "Official Retailer."
• •Use Streetwear Vernacular (Sparingly & Appropriately): Incorporate common streetwear terms like "drop," "cop," "heat," "fits," "grail" where natural, but avoid overstuffing or forcing slang if it doesn't fit the specific message or platform. The primary language is Vietnamese on Facebook, so English slang should be used thoughtfully.
• •Keep it Visually Led, Textually Concise: Streetwear is highly visual. Copy should complement the imagery – be direct, impactful, and often brief, especially on platforms like Instagram. Let the products speak for themselves, with copy adding essential details and brand voice.
• •Emphasize Exclusivity & Trendiness (without being alienating): Highlight new arrivals, limited editions, and popular items. Use language that conveys desirability and being "in the know," e.g., "Highly Anticipated," "Latest Drop," "Must-Have."
• •Maintain a Confident & Passionate Voice: The copy should reflect a genuine passion for streetwear culture and confidence in the products offered. This builds trust and resonates with enthusiasts who share that passion. Avoid overly formal or generic corporate language.

Social Perception

Go-To for Authentic Streetwear, Trendy & Fashion-Forward, Reliable & Secure, Part of the Local Streetwear Scene, Slightly Premium/Exclusive

Copy Examples

• •Instagram Post (New Arrival - Fear of God Essentials Hoodie): Define your comfort. The latest Fear of God Essentials hoodie has landed. Pure authenticity, undeniable style. Cop yours at FRONT – link in bio. #FrontHCM #Essentials #StreetwearVietnam #AuthenticOnly
• •Facebook Ad (General Store Promotion): Build your authentic street uniform. FRONT brings the world's most sought-after brands to HCMC. 100% legit, 100% fresh. Visit us in-store or shop online: [website link] #FrontStreetwear #RealDeal #HoChiMinhCityFashion
• •Website Banner (Highlighting Authenticity): FRONT: Your Trusted Source for Authentic Streetwear & Sneakers. Every Piece Verified. Wear with Confidence.
• •Instagram Story (Interactive - "Legit Check" Promotion): (Image: A collage of positive customer feedback/legit checks) Peace of mind with every purchase. Our commitment: Authentic. Always. 🔥 #FrontLegit #StreetCulture
• •Product Page Snippet (for a limited sneaker): The icon you've been waiting for. Strictly limited. Authenticity guaranteed. Secure your pair before they're history. #FrontExclusive #SneakerheadVN