Brand Tone

sincere, respectful, and appreciative

Brand Values

• •Authenticity & Tradition
• •Faith & Spirituality
• •Craftsmanship & Quality
• •Ethical Sourcing/Support
• •Sustainability
• •Uniqueness
• •Family & Community

Best Practices

• •Emphasize Heritage and Craftsmanship: Always highlight the handmade nature of the products and the generational skills of the Bethlehem artisans.
• •Respectfully Incorporate Faith: When relevant to the product, speak about the spiritual significance with reverence, acknowledging its importance to the artisans and potential customers.
• •Tell the Story: Remind customers of the origin of the products – the Holy Land, the specific family of carvers, and the symbolism of the olive wood. This adds emotional value.
• •Use Warm and Appreciative Language: Convey gratitude for the artisans' work and for customers who support this tradition. Words like "lovingly," "devotion," "cherished," and "blessed" can be appropriate.
• •Maintain Transparency about Sourcing: Clearly communicate the connection to the Christian family in Bethlehem and the sustainable aspects of sourcing the olive wood. This builds trust and aligns with ethical consumer values.

Social Perception

A source of meaningful, faith-based gifts. A brand that values traditional craftsmanship and authenticity. An ethical choice for consumers looking to support artisans and small businesses. A provider of unique, natural products with a story. The connection to Bethlehem and the Holy Land adds a layer of spiritual and historical significance for many customers.

Copy Examples

• •Product Description (Nativity Scene): "Bring the sacred story of Christmas into your home with this exquisite olive wood nativity, handcrafted with devotion by a family of artisans in Bethlehem. Each unique piece is a testament to generations of skill, carved from the blessed wood of the Holy Land."
• •Social Media Post (Facebook/Instagram): "Warm your home with the spirit of the Holy Land. ✨ Our olive wood holding crosses are more than just beautiful; they are a comforting reminder of faith and peace, lovingly carved by Christian families in Bethlehem. Support their tradition and bring a piece of their heritage into your life."
• •About Us Snippet: "From The Olive Tree began with a simple desire: to share the beauty and spiritual resonance of handcrafted olive wood from Bethlehem. We partner directly with a small Christian family whose artistry has been passed down for over 35 years, ensuring each piece tells a story of faith, tradition, and hope."
• •Email Newsletter Subject Line: "A Gift of Faith, Crafted by Hand, From Bethlehem to You."
• •Promotional Text: "Discover timeless pieces that carry deep meaning. Our olive wood carvings, sustainably sourced and ethically made in the Holy Land, make for truly special gifts that will be cherished for years to come."