Brand Tone

passionate, approachable, and knowledgeable

Brand Values

• •Authenticity
• •Niche Expertise
• •Community
• •Quality and Curation

Best Practices

• •Always let the genuine enthusiasm for the subject matter shine through. Use evocative language that speaks to the sensory experience of driving and owning these cars.
• •Use "I" and "we" to reinforce that the brand is run by a real person. Start communications with a friendly "Hej!" to connect with the brand's Swedish roots and approachable tone.
• •Back up passion with facts. Weave in specific details, model numbers, or historical context that demonstrates deep knowledge and builds trust with a savvy audience.
• •Use terminology and references that resonate with car enthusiasts (e.g., "Swedish Metal," "five-cylinder"). This shows you are an insider and builds a stronger connection with the target audience.
• •Always connect the content (YouTube reviews, blog posts) with the commercial products. Frame the store as the logical next step for fans who want to own a piece of the culture being discussed.

Social Perception

The brand is perceived as a credible and personal source for Swedish automotive content and merchandise. The founder, Thom, is seen as a true car enthusiast who creates high-quality content, and the store is viewed as an extension of his passion, offering expert-endorsed or curated items.

Copy Examples

• •From the archives to your pocket. We've just added a very special, limited run of classic Volvo keychains to the shop. Each one tells a story of Scandinavian design and engineering. Get yours before they're gone. Link in bio. #FromSwedenWithLov #VolvoForLife #SwedishMetal #CarCollectibles
• •It all started with a passion for the distinct roar of a five-cylinder engine and the clean lines of Scandinavian design. I'm Thom, the enthusiast behind Fromswedenwithlov. What began as a journey of sharing my love for Volvo, Polestar, and Lynk & Co on YouTube has grown into this space—a curated collection for fellow fans. This isn't just a store; it's a celebration of Swedish automotive culture. Every item is something I'm excited about, and I hope you will be too.
• •In today's video, we're taking a deep dive into the new Volvo ES90. I've spent a week with it, and I have some thoughts—the good, the great, and the... interesting. As always, I'm here to give you the real story. If you love the details as much as I do, you're in the right place. Find exclusive merch for the Swedish car lover in your life at my shop: https://fromswedenwithlov.com/
• •Headline: For the Love of Volvo. Body: You don't just drive a car; you're part of a legacy. From rare collectibles to OEM products, Fromswedenwithlov is your home for celebrating Swedish automotive passion. Curated by a true enthusiast, for true enthusiasts. Shop the collection now.
• •Subject: Hej! A little something for our fellow enthusiasts... Body: As a thank you for being part of our community, we're having a weekend sale on all our Polestar gear. Whether you're looking for a gift or treating yourself, now's the time. Thanks for sharing the passion. - Thom