Brand Tone

Passionate & Knowledgeable, Authentic & Honest, Refined & Elegant, Down-to-Earth & Approachable

Brand Values

• •Quality over Quantity
• •Terroir Expression
• •Organic & Biodynamic Integrity
• •Tradition & Innovation
• •Craftsmanship & Attention to Detail
• •Family & Legacy

Best Practices

• •Emphasize Passion and Expertise: Share insights into the winemaking process, the unique aspects of your vineyards, and the reasons behind your organic choices. Let the genuine love for the craft come through.
• •Prioritize Authenticity and Transparency: Be open about your organic and biodynamic practices. Explain *why* they are important to the winery, not just *that* you do them.
• •Use Refined but Accessible Language: Mirror the elegance of the wines in your wording, but avoid jargon that could alienate potential customers. The tone should be knowledgeable yet inviting.
• •Focus on "Place" and "Process": Consistently highlight the concept of terroir and the meticulous, often hands-on, processes involved in creating the wines. Storytelling around the vineyards and the winemaking journey reinforces the brand's values.
• •Showcase Quality and Craftsmanship: Use descriptive language that conveys the texture, intensity, and complexity of the wines. Tie these attributes back to the careful vineyard management and winemaking philosophy.

Social Perception

Respected & Prestigious, Authentically Organic, Producers of Elegant & Complex Wines, Pioneering & Innovative, Reliable & Consistent

Copy Examples

• •FROMM Winery: Where Terroir Speaks, Organically. Discover wines that are a true conversation with the land. For over 30 years, we've passionately crafted organic, terroir-driven wines in Marlborough, letting the unique voice of each vineyard shine through. Taste the difference dedication makes.
• •More Than Organic, It's FROMM. Our commitment to organic and biodynamic farming isn't a trend; it's the heart of our winery. We believe healthy soils and meticulous care create wines of unparalleled purity, texture, and intensity. Experience the vibrant taste of Marlborough, nurtured by nature.
• •The Art of Pinot Noir, Perfected. At FROMM, Pinot Noir is an obsession. From carefully selected clones to our gentle, minimal intervention winemaking, every step is a dedication to expressing the elegance and complexity of this noble grape. Explore our single-vineyard expressions and find your new favorite.
• •Legacy in Every Bottle. Quality in Every Sip. Founded in 1992, FROMM Winery blends old-world wisdom with new-world spirit. Our philosophy is simple: quality over quantity, terroir over technology. Indulge in wines crafted with passion, integrity, and a deep respect for nature.
• •Taste the Marlborough Story, Unfiltered. FROMM wines are an authentic expression of our unique vineyard sites and our commitment to sustainable viticulture. We guide, rather than force, allowing the natural character of our organically grown grapes to take center stage. Complex, textured, and truly memorable.