Brand Tone

personal, whimsical, and gentle

Brand Values

• •Artisanal Craftsmanship
• •Personal Inspiration & Joy
• •Simplicity and Delicacy

Best Practices

• •Always Use a Personal Voice: Write as if Jane herself is speaking. Use "I" and "my" when appropriate, especially in "About" sections or blog posts, to maintain the personal, founder-led feel.
• •Focus on "Joy" and "Delight": Incorporate words like "joy," "delight," "charm," "sweet," and "whimsical" into product descriptions and marketing copy to reinforce the core brand value.
• •Highlight the Handcrafted Element: Consistently remind customers that items are "handcrafted," "handmade," or "made by Jane." This emphasizes the artisanal quality and differentiates the brand from mass-produced competitors.
• •Keep it Simple and Gentle: Avoid aggressive sales language ("Hurry!", "Limited Time Only!"). Instead, use gentle, invitational phrases like "Discover," "Explore," and "Find your piece of joy."
• •Reference Nature and Inspiration: Casually mention the brand's Hawaiian roots and the natural inspiration behind the products (e.g., "Inspired by a sunny day in Hawaii," "Capturing the beauty of a garden bloom"). This adds authenticity and a unique story to the products.

Social Perception

a small, independent artist's shop. The brand feels intimate and approachable, akin to discovering a unique find at a craft market. The name itself, "From Jane," reinforces this perception of receiving a personal, handmade gift.

Copy Examples

• •Wear a little joy. Discover handcrafted jewelry and pressed floral treasures, made with love from Hawaii.
• •Sweeten your day with our Double Strawberry Earrings. Each pair is handcrafted by Jane, capturing the whimsical charm of a perfect summer day. A delightful piece of joy, made just for you.
• •From Jane is more than a studio; it's a collection of tiny, joyful moments. Inspired by the simple beauty of nature in Hawaii, founder Jane lovingly handcrafts each piece of jewelry and pressed floral art, hoping to share a little happiness with you.
• •A little joy from Jane just landed.
• •Find the perfect piece that speaks to you. Our delicate, handmade charms and earrings are inspired by life's simple pleasures. Shop the collection at From Jane Floral Studio and carry a little happiness wherever you go.