Brand Tone

Friendly, Passionate, Knowledgeable, and Community-Focused

Brand Values

• •Quality and Affordability
• •Passion for Product
• •Customer Experience & Service
• •Curation and Expertise
• •Independence and Local Connection
• •Accessibility
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document Givino's tone (Friendly, Passionate, Knowledgeable, Community-Focused) with examples of 'do's and don'ts' for language, specific phrases, and even emoji use. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand that customers range from connoisseurs to casual drinkers. Use clear, accessible language, avoiding overly technical jargon unless explaining it simply. Offer pairing suggestions and 'top tips' to add value.
• •Be Authentic and Passionate: Let genuine enthusiasm for the products shine through. Share the stories behind the wines, gins, and producers, as highlighted in their director's message and news features. This passion is a key differentiator noted in their Harpers' recognition.
• •Emphasize Community and Local Connection: Regularly mention Frome, local delivery, in-store events, and collaborations. Use 'we' to foster a sense of shared experience with customers.
• •Maintain Consistency Across All Channels: Ensure the tone is cohesive whether it's a website product description, a Facebook post, an email newsletter, or in-shop signage. Regularly review content to ensure it aligns with the established voice and values like quality, affordability, and expertise.

Social Perception

Highly Regarded Locally, Trusted Experts, Excellent Service Provider, Provider of Quality and Unique Products, Good Value, Community Contributor

Copy Examples

• •Homepage Banner: 'Discover Your Next Favourite Tipple! Frome's friendly experts at Givino handpick unique wines & gins you'll love. Explore our world of flavour – with free local delivery over £30!'
• •New Product (Gin): 'Just Landed! Say hello to [Gin Name], a small-batch wonder from [Region/Distillery]. We’ve tasted it (tough job, we know!) and the vibrant [flavour note 1] and subtle [flavour note 2] had us hooked. Perfect for your weekend G&T. Shop now and let us know what you think!'
• •Wine Club Email Subject: 'Jamie & Robbie's Picks: Uncork Joy with Your Givino Wine Club Case!' Email Body Snippet: 'Hi [Customer Name], Your next Givino Wine Club adventure is almost here! This month, we're whisking you away to [Region] with some truly special bottles we discovered. We can’t wait for you to try them and share the stories behind these amazing producers. Cheers to good wine and great company!'
• •Social Media (Local Event): 'Frome, fancy a flavour journey? 🍷 Join us this Friday for our [Event Name, e.g., Spanish Wine Showcase]! We'll be pouring some incredible finds and sharing a few tales from the vineyards. Pop by the shop – good times and great tastes guaranteed! #Frome #WineTasting #ShopLocal #GivinoGems'
• •About Us Snippet (for a flyer): 'More Than Just a Wine Shop. At Givino, we’re Jamie and Robbie – Frome locals passionate about bringing you exceptional wines and gins without the fuss. We believe great drinks create great moments. Come say hi at our Commerce Park shop or explore online! Your friendly neighbourhood wine & gin experts.'