Brand Tone

Enthusiastic, Passionate, and Friendly

Brand Values

• •Quality
• •Passion & Experimentation
• •Customer Focus & Happiness
• •Community & Local Roots
• •Adaptability & Resilience
• •Authenticity
• •Vegan-Friendly

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for brewing shine through in your words. Use evocative and positive language when describing your beers and your process.
• •Be Approachable and Friendly: Write as if you're talking to a friend. Use "we" and "you" to create a direct connection with your audience. Encourage interaction and feedback.
• •Highlight Your Story and Values: Weave elements of your origin story, your commitment to quality, and your love for experimentation into your communications. This reinforces authenticity.
• •Keep it Playful (where appropriate): Don't be afraid to use humor, especially with beer names and descriptions, reflecting the creative and fun side of your brand.
• •Focus on the Customer Experience: Emphasize the enjoyment and satisfaction your beers bring. Reinforce your commitment to customer happiness and excellent service in your messaging.

Social Perception

Frome Brewing Company is perceived very positively by its customers and the local community.

Copy Examples

• •Headline: Taste the Passion in Every Pint. Body: From a teenager's dream in an airing cupboard to Frome's favourite brewery, we pour our heart and soul into every brew. Discover your new favourite today!
• •Social Media Post: Thirsty Thursday just got an upgrade! 🎉 Our [Beer Name] is packed with [flavor notes] and brewed with the same passion we've had since day one. Grab a can (or a keg!) and let us know what you think – we love hearing from you! #FromeBrewCo #CraftBeer #SomersetBrewery
• •Product Description (for a new experimental beer): We've been at it again! Our brewers have been playing with [mention key ingredients/process], and the result is '[New Witty Beer Name]' – a [describe style and taste profile] that’s as adventurous as we are. Limited batch, maximum flavour!
• •Email Subject: Happiness, Hopped & Delivered to Your Door. Body: Why go out when the best brews in Somerset can come to you? From our quirky named IPAs to our classic ales, every Frome Brewing Co. beer is a labour of love, made with top-notch ingredients and a dash of fun. Order by midday for local same-day delivery!
• •Website Banner: It's All About the Beer! (And Making You Happy). We're obsessed with crafting delicious, distinctive beers that bring a smile to your face. From our Frome home to yours.