Brand Tone

Innovative and Modern, Accessible and Friendly, Empowering and Reassuring, Passionate and Enthusiastic, Aspirational yet Attainable

Brand Values

• •Innovation & Technology
• •Quality & Health
• •Convenience & Simplicity
• •Empowerment & Customization
• •Community
• •Authenticity
• •Value

Best Practices

• •Emphasize Simplicity and Ease: Consistently use words like "effortless," "easy," "simple," "in just a few clicks" to reinforce how Fromaggio removes the complexity from cheesemaking.
• •Highlight User Empowerment and Control: Regularly mention the ability to choose ingredients, cater to dietary needs (vegan, lactose-free), and customize recipes. This speaks to health-conscious consumers and creative cooks.
• •Showcase Variety and Possibility: Use expansive language like "endless possibilities," "wide variety," and list diverse cheese types (mozzarella, cheddar, vegan, gouda) to illustrate the machine's versatility.
• •Maintain an Innovative yet Accessible Tone: Balance mentions of "smart technology" and "revolutionary" with friendly, encouraging language that makes advanced technology feel approachable and beneficial for everyone, not just tech experts or professional chefs.
• •Incorporate Community and Passion: Where appropriate, speak to the joy of making and sharing food. Use inviting language that fosters a sense of belonging to the "Fromaggio family" or "cheese-loving community."

Social Perception

For Cheese Lovers & Curious Cooks, Innovative but Premium-Priced, Effective & Delivers on Promise, Simplifies, May Not Fully "Teach", Positive for Dietary Customization, Seen as a "Game Changer" by Many

Copy Examples

• •Headline: Unlock a World of Cheese. Effortlessly. Body: Tired of store-bought? Craving fresh, artisanal cheese made by YOU? The Fromaggio smart cheesemaker turns your kitchen into a creamery. From creamy mozzarella in hours to your own custom cheddars and even vegan delights. Just a few clicks, endless delicious possibilities. Taste the difference of homemade.
• •Headline: Your Ingredients. Your Rules. Your Perfect Cheese. Body: Say goodbye to unwanted additives and hello to pure, natural flavor. With Fromaggio, you control every step. Craft healthy, delicious cheese tailored to your taste and dietary needs – from lactose-free to gourmet vegan. It’s cheesemaking, simplified and personalized.
• •Headline: From Novice to Cheesemaker in Minutes. Body: Dreamed of making your own cheese but thought it was too complex? Fromaggio’s smart technology guides you every step of the way. Easy-to-follow recipes, automated processes, and a supportive community. Your homemade cheese journey starts now!
• •Headline: The Secret to Fresher, Tastier, (and Smarter) Cheese is Here. Body: Introducing Fromaggio: the revolutionary smart device that lets you craft an incredible variety of cheeses right on your countertop. Save money, impress your friends, and rediscover the true taste of cheese. Why buy it when you can make it better?
• •Headline: Join the Home Cheesemaking Revolution! Body: Become part of a growing community of food lovers creating amazing, fresh cheese with Fromaggio. Share recipes, discover new favorites, and experience the joy of making something truly special. The future of cheese is homemade. Are you in?