Brand Tone

Artisanal & Authentic, Passionate & Knowledgeable, Gourmet & High-Quality, Approachable & Welcoming, Traditional & Heritage-Focused

Brand Values

• •Quality
• •Tradition & Heritage
• •Authenticity & "Savoir-Faire"
• •Customer Satisfaction
• •Respect
• •Gourmandise (Indulgence/Love of Good Food)
• •Audacity & Agility

Best Practices

• •Emphasize Heritage and Tradition: Always weave in the story of their French roots, traditional methods (like aging in cellars, raw milk usage where appropriate), and the family's long history in cheesemaking.
• •Use Evocative and Sensory Language: Describe the cheeses and dairy products with words that appeal to taste, texture, and aroma (e.g., "creamy," "robust," "nutty," "delicate," "rich," "savoury"). This aligns with the value of "gourmandise."
• •Highlight "Savoir-Faire" and Expertise: Position the brand as knowledgeable artisans and affineurs. Explain the processes and care that go into creating and selecting their products.
• •Maintain an Authentic, Passionate Voice: Let the genuine love for French cheese and dairy shine through. The tone should feel like it's coming from someone deeply connected to the craft.
• •Be Informative and Educational (Approachable Expertise): While showcasing premium products, provide useful information about the cheeses – their origins, flavour profiles, and pairing suggestions – making the world of artisanal French cheese accessible and inviting to customers.

Social Perception

High-Quality & Authentic Provider, Specialist & Artisan, Reliable (for wholesale), Resilient, Traditional French Experience

Copy Examples

• •Instagram Post (Image: A beautiful platter of varied Beillevaire cheeses): Discover the heart of French tradition with our hand-selected cheese board. Each bite tells a story of artisanal craftsmanship and generations of 'savoir-faire'. From creamy Bries to robust Comtés, experience the authentic taste of France, delivered from our cellars to your table. #BeillevaireUK #FrenchCheese #ArtisanCheese #CheeseLover #Fromage
• •Website Banner (Homepage): FROMAGERIE BEILLEVAIRE UK: Savour the Art of French Cheesemaking. Producer, Affineur, Cheesemonger – Bringing authentic taste and tradition to your home since 1980.
• •Email Newsletter Snippet (Highlighting a specific cheese): This week, we invite you to explore the rich, nutty depths of our aged Comté. Matured to perfection in our cellars by our master affineurs, it’s a true testament to the patience and passion behind every Beillevaire creation. Perfect with a crisp apple and a bold red. Taste the difference tradition makes.
• •Product Description (For their traditionally churned butter): Experience butter as it was meant to be. Our Beurre de Baratte is crafted from raw milk, churned in traditional wooden barrels – a method passed down through generations. Its unparalleled creaminess and rich flavour will elevate your simplest pleasures, from fresh bread to morning pastries. A true taste of French dairy heritage.
• •Social Media Ad (Targeting food enthusiasts): Tired of ordinary? Elevate your culinary moments with FROMAGERIE BEILLEVAIRE. We meticulously craft and curate France’s finest cheeses and dairy, born from a passion for authentic flavours and artisanal heritage. Explore our collection and bring a touch of French gourmandise to your kitchen. Click to shop our exclusive online selection.