Brand Tone

Intelligent Provocation

Brand Values

• •Love & Humanity
• •Freedom & Self-Expression
• •Provocation & Intelligence
• •Craftsmanship & Quality
• •Social Responsibility & Activism
• •Resilience & National Pride
• •Inclusivity

Best Practices

• •Embrace Duality: Consistently balance provocative language and sensual imagery with intellectual depth and artistic references. Don't shy away from bold statements but ensure they are underpinned by thoughtful concepts.
• •Lead with 'Love' and the 'Heart': Integrate the brand's core symbol and ethos of "For Love" naturally within the copy. This can be literal (mentioning the heart motif) or metaphorical (speaking to passion, emotion, and humanity).
• •Champion Resilience and Origin: Authentically incorporate the brand's Ukrainian roots and its story of resilience, especially in broader brand communications. This adds a powerful layer of identity and purpose.
• •Speak Inclusively and Boldly on Values: When addressing themes like sexuality, LGBTQIA+ advocacy, or social commentary, use clear, confident, and inclusive language that aligns with the brand's outspoken values.
• •Maintain a Confident, Empowering Voice: Whether describing a garment or sharing a brand story, the tone should always be empowering, encouraging self-expression and confidence in the wearer and the audience. Avoid hesitant or overly safe language.

Social Perception

Celebrated & High-Fashion, Symbol of Ukrainian Resilience, Bold & Provocative, Artistic & Meaningful, Advocate for Inclusivity, Quality & Craftsmanship

Copy Examples

• •Instagram Post (Image: Model in a signature FROLOV corset dress with intricate heart embroidery): "Beyond the stitch, lies a statement. Our corsetry: an embrace of strength, a whisper of rebellion. Crafted in Kyiv, with love, for the heart that dares. #FROLOV #IntelligentProvocation #WearYourHeart"
• •Website Banner (Showcasing a new collection): "FROLOV SS'2X: Unveiling desire. Exploring the art of identity through silhouettes that speak volumes. Provoke thought. Evoke passion. #MadeInUkraine #ForLove"
• •Facebook Ad (Targeting fashion-forward individuals interested in unique design and social causes): "Fashion that transcends fabric. FROLOV is more than couture-to-wear; it's a conversation. It's resilience woven with sensuality. It's a stand for love in all its forms. Discover the story behind each piece. [Link to 'About Us' or a specific collection story] #FROLOVHeart #UkrainianDesign #StandWithUkraine"
• •Product Description (For a garment with sheer panels and bold cut-outs): "The art of revelation. This piece challenges perceptions, blending audacious design with impeccable craftsmanship. Designed for those who own their narrative and express their power unapologetically. Feel the liberation. #FROLOVFetish #CoutureToWear #ExpressYourself"
• •Email Subject Line (For a newsletter announcing a new collection or event): "FROLOV: Dare to Feel. A New Chapter in Intelligent Provocation."