Brand Tone

Playful, Friendly, and Fun-loving

Brand Values

• •Joy and Happiness of Pets
• •Pet Well-being
• •Customer Satisfaction
• •Playfulness and Fun

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (e.g., playful, enthusiastic, caring), including words to use and avoid. Share this with anyone creating content.
• •Use Pet-Centric Language: Incorporate words and phrases that resonate with pet owners (e.g., "furry friend," "pawsome," "tail-wagging," "purrfect").
• •Inject Humor and Playfulness (Appropriately): Don't be afraid to be lighthearted and use pet-related puns or jokes where fitting, ensuring it aligns with the overall message and audience.
• •Focus on Benefits for Pets and Owners: Highlight how your products bring joy, comfort, or convenience to both pets and their humans, reinforcing the positive and caring aspect of the brand.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent whether it's on the website, social media posts, email newsletters, or customer service interactions. This builds a cohesive and recognizable brand personality.

Social Perception

Positive customer feedback and an engaged pet parent community, with a general online buzz evoking positive and playful connotations.

Copy Examples

• •Headline for a new toy collection: "Unleash the Zoomies! Our New Toy Collection is Here to Make Tails Wag!"
• •Social media post (with a picture of a pet enjoying a product): "Warning: May cause extreme happiness and uncontrollable tail wags! 😉 Our [Product Name] is officially pet-approved for maximum fun. #FrolicAndFunPets #HappyPets"
• •Email subject line for a sale: "Pawsome Deals Alert! Spoil Your Furry Friend for Less!"
• •Product description snippet for a comfy pet bed: "Dreamland awaits! Give your best friend the gift of a purrfectly plush snooze with our super-soft [Bed Name]. Sweet dreams guaranteed (for them, and maybe for you knowing they're comfy!)."
• •Website banner text: "At Frolic & Fun, we're serious about fun! Discover toys, treats, and treasures to keep your pet happy and healthy."