Brand Tone

friendly, passionate, and encouraging

Brand Values

• •Passion for Craft
• •Quality and Care
• •Creativity and Joy
• •Authenticity and Personal Connection
• •Community Engagement

Best Practices

• •Always Use a Friendly and Encouraging Tone: Address the audience as fellow crafters and friends. Use positive and uplifting language.
• •Highlight the 'Hand-Dyed' and 'Artisanal' Aspects: Emphasize the care, passion, and unique quality that goes into each product.
• •Share the Personal Story: Continue to weave the founder's passion and personal journey into the brand's narrative to maintain authenticity.
• •Focus on the Joy of Creating: Center the messaging around the happiness and satisfaction that comes from crafting with beautiful materials.
• •Engage with the Community: Ask questions, encourage sharing of projects, and maintain a conversational style in all communications to foster a sense of community.

Social Perception

A charming and high-quality artisan brand, perceived as passionate, knowledgeable, uplifting, and inspiring, fostering connection and trust through its unique hand-dyed products and founder's personal story.

Copy Examples

• •Color your world with our latest collection of hand-dyed yarns! Each skein is crafted with love and a splash of happiness, perfect for your next cozy project. What will you create? #FrogMouseStudio #HandDyedYarn #KnittersOfInstagram
• •From our hands to yours. ✨ Discover the joy of knitting with Frog Mouse Studio's vibrant, hand-dyed yarns. Made with passion in the heart of Groningen. Shop now and find the perfect skein to bring your ideas to life! -> [Link to website]
• •Meet 'Enchanted Forest' - a rich, variegated yarn that will transport your needles to a world of magic. Spun from 100% superwash merino, this yarn is as soft as it is beautiful. Perfect for shawls, socks, and anything that needs a touch of enchantment.
• •A Splash of Color for Your Weekend Projects! 🎨
• •Frog Mouse Studio: Cheerful yarns that make you happy.