Brand Tone

Helpful, Modern, and Playfully Clean

Brand Values

• •Convenience
• •Cleanliness & Hygiene
• •Efficiency & Waste Reduction
• •Family-Friendliness
• •Simplicity

Best Practices

• •Lead with the Solution: Always start by highlighting the problem Froggi solves (the mess, the waste, the inconvenience). Audiences connect with brands that understand their frustrations.
• •Use "Playfully Clean" Language: Incorporate words that are both functional and slightly joyful. Use terms like "effortless," "happy sink," "magic," "gleaming," and "simple" to reinforce the brand's personality.
• •Keep it Simple and Scannable: Use short sentences, bullet points (or emojis as bullet points), and concise language. The copy should be as clean and uncluttered as the product itself.
• •Focus on "Before & After": Structure storytelling and ad concepts around the clear transformation Froggi brings to a bathroom and a daily routine. This is highly effective for visual platforms like Instagram and TikTok.
• •Amplify Customer Voices: Continuously leverage user-generated content and testimonials in your copy. Frame customer quotes with headlines like, "You said it best!" or "The review that made our day." This builds authenticity and social proof.

Social Perception

Innovative and a "Smart Gadget"; Problem-Solver; Aesthetically Pleasing; Trustworthy

Copy Examples

• •Tired of the toothpaste mess? Meet Froggi. The one-touch solution for a perfectly clean sink and a happy morning routine. Tap to get 50% off!
• •THIS is a nightmare. THIS is a dream. ✨ Link in bio for the bathroom upgrade you didn't know you needed.
• •Stop squeezing, start smiling. Your bathroom is about to get a major upgrade.
• •The two-second rule for a cleaner bathroom. ⏱️ Step 1: Mount your Froggi. Step 2: Enjoy effortless, no-mess toothpaste forever. #FroggiHome #BathroomOrganization #HomeHacks
• •Froggi isn't just a toothpaste dispenser; it's a peace-of-mind provider. It’s for parents who want tantrum-free teeth brushing, for design lovers who crave a clutter-free counter, and for anyone who believes life’s little routines should be a little more joyful.