Brand Tone

Fun & Playful, Trendy & Fashion-Forward, Approachable & Friendly, Southern & Spirited, Helpful & Service-Oriented

Brand Values

• •Affordability & Value
• •Style & Trendiness
• •Customer Experience
• •Community & Local Focus
• •Fun & Excitement

Best Practices

• •Know Your "Frockstar": Clearly define your target audience (young, trend-conscious, likely Southern or appreciates Southern style, active on social media). Write as if you're talking to a friend who fits this profile – keep it relatable and engaging.
• •Embrace the "Candy" Vibe: Inject fun, sweetness, and a bit of playfulness into your language. Use emojis appropriately where the platform allows (especially social media) to enhance the lighthearted feel.
• •Stay Current & Conversational: Use contemporary slang and phrasing (authentically) that resonates with your audience, especially on platforms like TikTok. Keep an eye on trending topics and sounds to stay relevant.
• •Highlight Value & Style: Consistently weave in the core offerings of affordability and trendiness. Use descriptive language that makes the fashion feel exciting and accessible.
• •Be Visually Consistent with Your Voice: Ensure the visuals (photos, videos, graphics) accompanying your copy match the fun, trendy, and approachable tone. The overall aesthetic should reinforce the brand message.

Social Perception

Frock Candy is perceived as a source of cute, trendy, and affordable clothing, especially for young women. They are seen as a good place to find outfits for specific occasions. Their TikTok presence is well-received and engaging. There are some concerns regarding customer service.

Copy Examples

• •✨ Sweeten Your Style ✨ Dip into Frock Candy for your next must-have look!
• •Game day just got a whole lot cuter! 💜💛 Score this look and more online & in-store. Tag your Tiger crew! #FrockCandy #GeauxTigers #BoutiqueStyle
• •Okay, besties, you *need* to see what just dropped! 🥵 Our latest arrivals are pure fire. Link in bio to snag 'em before they're gone!
• •Bloom into your next adventure with our 'Escaping Reality' floral maxi. Effortlessly chic and oh-so-comfy, it’s perfect for brunch, vacay, or just feelin’ fabulous. 🌸
• •🍬 You've Got Great Taste! Here's What's New at Frock Candy...